With a background as a senior creative in graphic design, I have held several senior positions managing design teams and latterly as a creative director. I co-founded Ecobrand in 2012 with Richard Collins. Ecobrand specialises in brand strategy and communications, specifically for clients with an environmental or CSR related focus. I have a wide experience conceptualising and designing campaigns and managing clients from sole traders to large corporate accounts in all business sectors. I strongly believe that all organisations from the smallest micro business to large corporations should be fully involved with CSR. We now live in a world where positive reputation is the only true measure of the value of a brand.