100th Anniversary Charity Birthday Party Raises £82,000 for Good Causes

100th Anniversary Charity Birthday Party Raises £82,000 for Good Causes

Posted 02 October, 2017 at 16:00

Author Mark Bradshaw on behalf of Pronounce Concierge Service


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A.F. Blakemore & Son Ltd has raised more than £82,000 for good causes by hosting a company-wide Charity Birthday Party in celebration of its 100-year anniversary.

On September 1, colleagues across England and Wales took part in 300 celebratory events at stores and depots across the company’s trading area.

Employees across Blakemore Retail SPAR convenience stores raised £76,000 for Blakemore Retail’s charity partner, the NSPCC, while colleagues across the rest of A.F. Blakemore’s sites fundraised for charities of their choice.

Good causes supported in addition to the NSPCC included local charities such as Compton Hospice in Wolverhampton and bereavement support charity 2 Wish Upon a Star in South Wales, and national charities such as the Alzheimer’s Society, Macmillan Cancer Support and the Make a Wish Foundation to name but a few.

Colleagues organised fundraisers including fancy-dress days, barbecues, cake sales, raffles, fair stalls, sports games, sponsored bike rides, karaoke, a company-wide baking competition and even a virtual balloon race. An inter-depot lorry pull competition also took place across the company’s distribution centres.

A.F. Blakemore’s charitable trust, the Blakemore Foundation, donated funds towards refreshments and entertainment.

A.F. Blakemore Group Board Director Caoire Blakemore commented: “A.F. Blakemore is a family business with a unique culture and heritage that has been built on a strong set of values.

“Our Charity Birthday Party was one of the biggest events in the company’s 100-year history and a great occasion for colleagues to get together with customers, suppliers, friends and family and have a bit of fun!

“At the heart of the celebration was one of the company’s five core values: making a significant, positive contribution to the community.”

A.F. Blakemore has been celebrating 100 years as a successful family business throughout 2017. To demonstrate its commitment to responsible business, the company has planned a series of focus weeks to emphasise the important of the environment, education and equality & diversity in growing a sustainable business for the next 100 years.

The Blakemore Foundation has also launched a one-off large grants scheme for 2017 that will award grants of £1,917 to good causes across the company’s trading area.

A.F. Blakemore & Son Ltd was founded in 1917 when Arthur and Harriet Blakemore opened a counter grocery store in Wolverhampton, and is today the 44 largest privately owned business in the UK.

Peter Blakemore is the third generation of the Blakemore family to lead the company, which is the largest member of SPAR UK, owning 291 SPAR stores and serving more than 1,000 in total across England and Wales.

Photo captions:

A.F. Blakemore & Son Chairman Peter Blakemore cuts a 100 anniversary cake at Blakemore Wholesale’s Wolverhampton Cash & Carry

The Blakemore family take part in the inter-depot lorry pull competition at A.F. Blakemore’s headquarters in Willenhall

Colleagues at Blakemore Foodservice’s James Bridge depot in the West Midlands celebrate A.F. Blakemore’s 100-year anniversary with a fancy-dress fun day

SPAR Tickhill joins forces with stores across the rest of the Blakemore Retail estate to fundraise for the NSPCC

Colleagues at the Longacres Industrial Estate head office in Willenhall celebrate 100 years of A.F. Blakemore & Son Ltd

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