73% increase in haggling as lockdown eases - DesperateSeller.co.uk provides insight into consumer mindset ahead of car showrooms opening on Monday

73% increase in haggling as lockdown eases - DesperateSeller.co.uk provides insight into consumer mindset ahead of car showrooms opening on Monday

Posted 27 May, 2020 at 12:51

Author Neil Kennett on behalf of Featurebank


73% increase in haggling as lockdown eases

Insight into consumer mindset ahead of car showrooms opening on Monday

As car dealers prepare to reopen on 1 June, DesperateSeller.co.uk has reported a 73% increase in haggling for the first three weeks of May compared to the same period last year. The message: consumers are ready to buy, but they want a deal.

Rod Joseph, director at DesperateSeller.co.uk, said: “As thoughts turned to the easing of lockdown we saw a dramatic increase in price reduction requests via email, up 73% year-on-year. We’ve also seen a significant upturn in use of our price drop alert feature. The positive news is that thousands of customers are ready to buy at close to the asking price. From the dealers’ side, while they need to hold their line on pricing, they are keen to get back to business and move on ageing stock. With a little bit of haggling there are plenty of great deals to be done.”

Launched in 2001, DesperateSeller.co.uk is one of the UK’s leading car classifieds websites with around 300,000 used vehicles for sale at any one time. Still independently owned and run, it is part of the eBay Motors network.

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Notes To Editors

Hi res images are available on request.

DesperateSeller.co.uk Ltd is one of the UK's largest digital automotive marketplaces. It offers great deals from thousands of franchised and independent dealers (including Arnold Clark, Evans Halshaw, Glyn Hopkin, Lookers, Mercedes-Benz Retail Group, Perrys, Stratstone and TrustFord), car supermarkets and private sellers. Registered office: Rowan House, Hill End Lane, St Albans, Hertfordshire, AL4 0RA.

For media enquiries contact Neil Kennett on 07986 921 742 or neil@featurebank.co.uk

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Featurebank was registered as a private limited company in October 2006 and began trading in April 2007. Originally based in London we moved to Kent – The Garden of England – in 2010. Our clients include individuals, SMEs and FTSE 100 companies, mainly in the automotive and media industries.

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