When we announced a 'C' change for CSR we had not anticipated a global 'C' change in the work and social environment brought on by the COVID-19 pandemic. A global reset from which we will all experience changes to how we work and live in the future.
Our hope is that we come to recognize the importance of social value and moral responsibility and that encompassing social responsibility in strategy becomes standard practice for all organisations. Supporting and contributing to the common good is essential for our own wellbeing. If we work together we can really show the best of us. The coming months will provide plenty of opportunities for all organisations to show support for staff, struggling businesses, charities and communities.
Corporate Social Responsibility (CSR) as a phrase was first coined in 1953 by American economist Howard Bowen. CSR has since become an essential component of strategy for many organisations. It is a concept with many definitions and practices which represent the evidenced impact of doing good, delivering purpose and a having a positive impact on society. Something all organisations can be part of.
Increasingly the word ‘corporate’ is being challenged. This is because it excludes a large number of stakeholders, specifically the third and public sectors and because ‘corporate’ does not encompass sole traders or SME’s. For this reason we have redefined the ‘C’ in CSR to be more inclusive.
We now recommend that the ‘C’ has a wider focus of audience specific meanings.
Large Companies - Corporate Social Responsibility (Private Sector)
Sole Traders and SME’s - Company Social Responsibility (Private Sector)
Local Authorities, Schools, Hospitals - Community Social Responsibility (Public Sector)
Charities - Charitable Social Responsibility (Third Sector)
Products & Services - Consumer Social Responsibility
Training & Workshops - Citizen Social Responsibility
All of Us - Collective Social Responsibility
We can then surround these meanings with a caring, cohesive approach common to the wider collective. CSR is not just for corporates it is for all of us, especially in these trying times when we must support each other. The C-Change for the new normal will simply be to Care.
Demonstrate your commitment now and become a social responsibility leader.
Call +44 (0)1494 444494 or visit www.csr-accreditation.co.uk to find out more.