Posted 15 October, 2021 at 12:59
13October 2021 – Rybrook Lotus Birmingham has celebrated the launch of the all-new Lotus Emira with a day of exclusive customer events at its Hockley Heath showroom.
The mid-engined two-seater, which made its world debut in July, is on a tour of the world-renowned car company’s UK retailers. The Emira is the last petrol-powered sports car from Lotus before it moves to an all-electric range.
In the showroom for customers to see, sit in and ask questions about was the Emira V6 First Edition, finished in stunning Seneca Blue. The car, fully loaded with a host of desirable technology, infotainment and comfort features plus unique badging, costs £75,995. The first cars will be delivered to customers in the spring.
Giles Rowley, Brand Director, Lotus Birmingham, commented: “The Emira is the most accomplished Lotus ever and we have had an amazing response to it from our customers. There is so much interest in it – people just love the design because it looks and feels like a proper Lotus. We can’t wait to have it back in the showroom again.”
The Emira features all the hallmarks that the automotive world has come to expect from a Lotus – striking design, thrilling dynamic performance delivering best-in-class ride and handling, outstanding aerodynamics and an unrivalled experience ‘For The Drivers’.
Building on the legacy of the Elise, Exige and Evora, the Emira represents a quantum leap forward for Lotus. Those instantly recognisable brand signatures and core values have been combined with a paradigm shift in levels of practicality, comfort, functionality and technology. The Emira has been developed on a new lightweight bonded aluminium chassis – technology pioneered by Lotus and which remains an intrinsic part of the company’s sports car DNA.
Powering the V6 First Edition is the much-loved and Lotus-honed 3.5-litre supercharged V6 engine, mid-mounted behind the two seats. Developing 400hp, it’s mated to a six-speed manual gearbox with a visible gearchange mechanism and hydraulic power-assisted steering.
The car rides on 20-inch ultra-lightweight V-spoke forged alloy wheels. They’re diamond cut to create a premium two-tone finish, though silver or gloss black versions are available as a no-cost option. Two-piece brake discs with branded calipers are part of the First Edition spec, plus a Tyre Pressure Monitoring System (TPMS).
Exterior details include LED lights all round, a titanium exhaust finisher, heated power-fold door mirrors and rear parking sensors. The Lower Black Pack is fitted as standard, which means the front bumper air blades, front splitter, side sills and rear diffuser are all in finished in gloss black.
The V6 First Edition comes in one of six vibrant paint colours: Seneca Blue – as seen in the Rybrook Lotus Birmingham showroom – plus Magma Red, Hethel Yellow, Dark Verdant, Shadow Grey and Nimbus Grey. More colours will be available during 2022.
There are seven interior colour choices, all available at no extra cost. They are red, black, grey and tan Nappa leather, as well as black Alcantara with either red, yellow or grey stitching. Satin chrome trim finishers, white interior mood lighting and Lotus-branded sill kick plates complete the premium look.
For more information on the Lotus Emira, plus a configurator to spec and order your V6 First Edition, please visit www.lotuscars.com
For more information on Rybrook Lotus Birmingham visit www.rybrooklotus.co.uk