When it comes to starting up a business, they say branding is key, but what does this involve? It is not just about having a great logo (although this helps), nor a coolly printed van with your details. Branding goes deeper than that. And quite simply is overlooked in some areas.
I recently needed a quote for some bespoke decking to be built for my garden, so I contacted several companies to get estimates. The first guy to turn up wrote some prices on a piece of paper torn from his notebook along with a business card, the second, said he would get back to me with a price, he sent me a message through Facebook, the third, told me he would get back to me, and next day, I had a printed quote on letterheaded paper along with a leaflet explaining his products and guarantees. There is no guessing who we went with.
This illustrates why it is important that you convey your professional image not only yourself but through your stationery. Okay, the first guy had a printed business card, but then used a scrap of paper to write a quote on. If you want to get across as a professional then ensure that you have everything in place that shows that. Anyone can go online, design and order a box of business cards, but it is much more important to have everything you need stationery wise. And it doesn’t stop at business cards, letterheaded paper and quote forms. Leaflets, brochures and flyers can help bring in new business, custom printed invoices, branded notepads and the list goes on.
We spoke with Geoff Gill from Proprint 2K (htttps://proprint2k.co.uk) a printer based in Shaftesbury, Geoff said, ‘Most companies overlook the smaller things that make a big difference to promoting their company, we believe in a personal approach ourselves and advise new startups of everything they need, this is probably why they come back to us again and again, we even offer a stationery deal on business starter packs, where the company gets their third product for free, It is our way of helping them and at the same time thanking them for supporting us.’
So whether you are a new start-up business or even an established company, consider covering all your bases when it comes to branding with a complete business stationery package like those supplied by Proprint 2K.