Cadbury 99 Flake shortage: New ice cream toppings to deal with shortage

Cadbury 99 Flake shortage: New ice cream toppings to deal with shortage

Posted 24 May, 2021 at 12:30

Author Mark Bradshaw on behalf of (ISW) Independent Shop Watch


New ice cream toppings to deal with shortage

Ice cream outlets are being encouraged to be creative with their toppings this summer after reports of a shortage of Cadbury 99 Flakes.

It’s been claimed a sudden surge in demand for traditional ice-creams with the tasty chocolate treat have led to the shortage.

Now the UK’s leading confectionery wholesaler, Hancocks, is encouraging its customers to look for alternatives which may become just as popular in years to come.

It’s suggesting ice-cream vans, shop owners and leisure outlets look at other chocolate treats, popular flavour combinations and even consider unusual sweet toppings for something completely different.

Chris Smith, Marketing Communications Manager at Hancocks, said: “Ice-cream has come a long way over recent years and customers are always keen to try new flavours, different cones and interesting toppings. 


“For retailers this can be challenging. It’s always difficult to predict just what customers will want to try but there are certain trends that really stand out this year and with a shortage of the traditional favourite, it’s the ideal time to try something new.

“Biscoff is a massive flavour that everyone is loving and talking about. Another is the chocolate orange flavour combination which is delicious and would work so well with ice-cream.

“There are slightly more traditional chocolate toppings too like mini marshmallows, and our favourite chocolate minis.


“A few unusual choices could also work like a popping candy topping – that could be a popular choice with young ice-cream and retro candy lovers.”

Here are suggestions from the experts at Hancocks for alternative ice-cream toppings:

1. Kingsway Milk Chocolate Flaked Sticks

These make a great alternative to the traditional Cadbury 99 Flake for ice cream sellers. The bulk box contains 140 sticks.

2. Biscuit Crumb Toppings

Biscuit crumb toppings have been growing in popularity over the last 12 months and are expected to be a big hit with ice cream lovers this summer. Try the tasty Oreo Crushed Cookie Crumbs for an indulgent treat which will leave customers wanting more.

3. Chocolate Minis

Most chocolate favourites come in mini versions, perfect for ice-cream toppings. Among the options are Cadbury Crunchie Bits, Nestle Aero, Milkybar, Rolo, Smarties and Kit Kat Mix In which is crumbled wafer pieces and milk chocolate. Another great choice is Reese’s Peanut Butter Baking Chocolate Chips, a delicious sweet, creamy treat.

4. Chocolate Stick Alternatives

There are lots of delicious chocolate replacements to the traditional Cadbury 99 Flake. Think about trying a Kit Kat finger or tap into the flavour of the moment, chocolate orange with an orange flavour Cadbury Twirl. For the children, a Kinder Bueno is a tempting sweet treat.

5. Toppings for Children

Why not give popping candy a try for retro and young sweet and ice cream lovers? Crazy Candy Factory Popping Candy comes in three flavours, grape, cherry and cola in handy individually wrapped pouches.

Marshmallows are a good child friendly treat. Let’s Bake and Decorate has flavours including strawberry, vanilla and blue raspberry. Or try Let’s Bake and Decorate Mini Caramel Fudge for a treat all confectionery lovers, young and old, will enjoy.

Hancocks is the UK’s leading confectionery wholesaler with 14 nationwide cash and carry stores and an online channel www.hancocks.co.uk where customers can shop online 24/7 with delivery to the door or click and collect options.

Hancocks is the one stop shop for confectionery for over 25,000 independent retailers and the partner of choice for over 250 suppliers from across the globe.

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