Caravan Craze: 1 in 3 Brits planning a caravan staycation this year

Caravan Craze: 1 in 3 Brits planning a caravan staycation this year

Posted 01 June, 2020 at 17:00

Author Mark Bradshaw on behalf of Pronounce Concierge Service


STAYCATIONS PROMPT SURGE IN DEMAND FOR CARAVANS

  • Caravan holidays expected to almost match demand for hotels this summer
  • The popularity of rented holiday apartments and houses set to fall behind caravans and hotels post-COVID-19
  • 25-34 year olds driving the trend for caravan-based staycations
  • To find out more on how to buy a caravan and what you need to know, check out https://www.autotrader.co.uk/caravans

1st June 2020 – WITH INTERNATIONAL travel likely to be more problematic this summer, Brits are looking for new forms of accommodation as they plan UK-based holidays.

The UK’s largest digital marketplace for new and used cars, Auto Trader, has reported that views of caravan adverts increased 18% last week and views of motorhomes adverts increased 17%, compared to the previous year.

A survey of 2,000 UK adults which the brand carried out to examine this trend further reveals almost half of the population (40%) is planning a 2020 staycation (provided Government guidelines allow), and that caravan holidays are set to almost match stays in hotels this year.

Only 40% of those planning a staycation this summer say they would consider staying in a hotel, while 33% say they would consider staying in a caravan - making caravans second only to hotels in popularity amongst those planning breaks.

Astonishingly, caravans are also set to overtake the popularity of rented holiday apartments and houses, which have enjoyed a meteoric rise in popularity over the past few years thanks to a new wave of disruptive rental websites and B&Bs.

Demand for rented apartments and houses this summer is set to trail behind that for caravans and hotels, with just 27% of those planning staycations saying they’d consider them.

The trend for caravans seems to be being driven by a need to feel safer. 37% said staying in a caravan would mean they could sanitise the environment properly themselves, to limit the spread of germs from those outside their family.

A further 34% are interested in being able to better manage social distancing, as they would be the only people staying in it.

What’s more, 1 in 4 (25%) are attracted to the idea of not having to use public transport, while 22% feel a caravan would allow them to avoid busier areas and environments.

For many, these factors offer valuable reassurance – 29% say they would feel more confident about going on holiday during a pandemic if they were staying in a caravan. 

The steep growth in demand for caravan holidays is being heavily driven by Millennials aged 25 to 34 years old, as young people prepare to enjoy homegrown adventures this year, in more isolated environments which they have more control of. A massive 40% of this age group said they would consider staying in a caravan in the UK this summer – more than any other age group.

Auto Trader’s Rory Reid comments: “Coronavirus has changed the way we live our lives in so many ways, and there’s no doubt this will extend to our holidays. Many are unlikely to want (or be able) to quarantine themselves for 14 days after a holiday abroad, so we’ll be seeing UK beaches and other hotspots abuzz with British holidaymakers this summer. Caravan holidays in particular will shoot through the roof. The idea of holidaying in a space that you yourself own, which you can clean yourself and which won’t have been used by others recently, is definitely reassuring.”

The most popular accommodations being considered by British adults for a staycation this summer:

Hotels – 39.90%

Caravans – 33.20%

Rented holiday villa / apartment / house – 27.20%

Bed & breakfast (B&B) – 26.90%

A friend or relatives’ holiday home – 22.40%

Motorhome / campervan – 17.80%

Tent – 17.30%

Auto Trader is the UK’s largest digital marketplace for new and used cars.

More from Pronounce Concierge Service

REE Automotive wins 2020 BloombergNEF Pioneer Award with game-changing EV platform technology ready to carry the future of e-Mobility
Press Release

REE Automotive wins 2020 BloombergNEF Pioneer Award with game-chang...

15 July 2020
SPAR heroes independent retailers in new digital campaign
Press Release

SPAR heroes independent retailers in new digital campaign

11 July 2020
Despite millennials favouring eco-friendly choices, new research shows they averaged 50% more online deliveries during lockdown than baby boomers
Press Release

Despite millennials favouring eco-friendly choices, new research sh...

10 July 2020
Delta Launches 200kW Ultra Fast Electric Vehicle (EV) Charger in EMEA
Press Release

Delta Launches 200kW Ultra Fast Electric Vehicle (EV) Charger in EMEA

10 July 2020
Card image cap
user

Pronounce Concierge Service

Website

Profile Feed
We recognize that not everyone has either the time, expertise or confidence to manage and create effective marketing material. To that end and uniquely, Pronounce offers a complete “Concierge” service which takes care of all your marketing needs without the commitment of your own time or reso...

593

Press Releases