Carmakers praised for recognising those who served.

Carmakers praised for recognising those who served.

Posted 23 August, 2018 at 21:00

Author Mark Bradshaw on behalf of (IFM) Independent Forecourt Magazine


The UK’s carmakers have been praised for recognising the contribution of those who have served their country in the armed forces.

Most major motor manufacturers have generously agreed to offer special discounts to current and retired military personnel and their family in acknowledgment of their service.

Steve Thornton, Managing Director of Forces Cars Direct, today commended the altruistic principle behind these schemes and said that because the concessions are offered discreetly, the car giants do not get the credit they deserve.

  1. an ex-serviceman himself - having served in the Army for five years, including a tour in Iraq - Steve is particularly touched by the fact that car manufacturers are willing to offer discounts to those who have given exceptional service.

“When we speak to these manufacturers to broker deals, it’s really heart-warming to know that they care about the individual buying the car,” Steve says, “It’s tempting, I think, for some people to see car giants as just like other corporations, but the fact is that they are made up of people who are happy to recognise the good work done by others. It makes my job extremely rewarding: I get to see both sides - people’s generosity and the impact it has for customers. These schemes aren’t well known, because the companies haven’t been bragging about their good work.”

  1. the US such schemes are common and they are gaining more traction in the UK, with the car industry leading the way. Forces Cars Direct is the UK’s biggest broker of bespoke car deals, supplying more than 20,000 cars to people who from the Army, Navy, Royal Airforce and MOD.

A spokesperson for the SSAFA, the Armed Forces charity, said: “We can best serve our veterans by working together; that’s why we partner with companies such as Forces Cars Direct. Any scheme going the extra mile for those who have served makes a real difference to the community. Our most recent research report, The Nation’s Duty, highlights the need for better financial planning and guidance for those serving and leaving the Forces – discounts are a great way for external companies to show their support for this idea”.

Please call Malcolm Munro on 07795013006 to interview Steve Thornton on the discounts available or for general commentary on the UK car industry.

The website for more details is www.forcescarsdirect.com

More from (IFM) Independent Forecourt Magazine

What will the future of business travel look like?
Press Release

What will the future of business travel look like?

22 February 2020
 Rising Chinese star to join 333 Racing Academy confirmed for Marrakesh rookie test
Press Release

Rising Chinese star to join 333 Racing Academy confirmed for Marra...

21 February 2020
More power for the updated Audi A4
Press Release

More power for the updated Audi A4

21 February 2020
Travel Sentiment For European Destinations On The Rise
Press Release

Travel Sentiment For European Destinations On The Rise

21 February 2020