Carsharing Operators Shorten their Go-to-Market Times Using Customisable Service-based Models

Carsharing Operators Shorten their Go-to-Market Times Using Customisable Service-based Models

Posted 16 October, 2018 at 19:25

Author Mark Bradshaw on behalf of (IFM) Independent Forecourt Magazine


Connected ecosystems amplify demand for technologies that enable rich user experience and improved diagnostics, finds Frost & Sullivan

London, 16 October 2018 -- The boom in carsharing across Europe has thrown open the market to carsharing technology developers, particularly those that can offer scalable solutions that aid vehicle operators' geographic expansion efforts. Over the past five years, carsharing technologies rapidly evolved from simple reservation and card-based access systems to app-based reservations and vehicle access systems, featuring in-car diagnostics and data analytics. Technology providers now also offer comprehensive, flexible, and customisable Software-as-a-Service (SaaS) solutions that allow shared mobility operators to accelerate their commercial operations in any part of the world. The technology providers are building their own ecosystems by partnering with insurance and maintenance/road assistance providers, among others, thereby accelerating the process of starting a carsharing programme via a complete end-to-end solution.

"For shared vehicle fleets, telematics for advanced driver safety, fleet analytics and predictive maintenance systems emerge as the most popular technologies,” said Geraldine Priya, Mobility Team Lead at Frost & Sullivan.

“The future of mobility is gearing towards integrated multi-modal solutions, where shared vehicles will be highly connected, aided by the rise of 5G, translating into greater business opportunities for modular and scalable connected vehicle technologies,” Priya added.

Frost & Sullivan’s recent analysis, European Carsharing Technologies Market, Forecast to 2022, presents key findings about the market based on a survey of original equipment suppliers, regulatory authorities, and distributors. It examines the technologies of factory-installed, off-the-shelf (OTS), keyless access and fleet management services, in a range of applications including traditional carsharing, peer-to-peer (P2P) carsharing, and corporate carsharing.

For further information on this analysis, please contact kristina.menzefricke@frost.com.

The corporate carsharing businesses continue to form the biggest end-user segments, while aftermarket solution providers are capitalising on this demand by offering OTS solutions such as modular plug-and-play solutions that are brand- and model-agnostic. Consequently, the addressable market for OTS aftermarket solutions in the traditional carsharing space is expected to increase from 39 percent in 2017 to 43 percent by 2022.

"Even as technology providers are enjoying a surge in demand for advanced solutions, they are aware that they need to address key security issues to ensure large-scale adoption," noted Priya. "For instance, near-field communications (NFC)-based smartphones are vulnerable to security breaches such as eavesdropping, hacking, data corruption, and viruses. Third-party developers need to find ways to secure both back-end and front-end processes to optimally tap market demand."

As the carsharing market moves towards a more intelligent and connected ecosystem, technology developers will find considerable revenue opportunities in delivering innovative and easy-to-use carsharing applications. They could also explore additional market expansion opportunities in:

  • Providing solutions such as keyless vehicle access, automated and real-time payment systems, remote vehicle immobilisers, insurance telematics, and usage analytics.
  • Delivering intelligent telematics systems and V2V technologies for safer driving, optimal fleet utilisation, and lower maintenance costs.
  • Collaborating with mobility operators to equip shared electric and autonomous vehicles.
  • Adopting modular OTS technology products with multi-modal integration features for reduced time and R&D spend, while offering one-stop solutions for individual mobility needs.

European Carsharing Technologies Market, Forecast to 2022 is the latest addition to Frost & Sullivan’s Automotive & Transportation research and analysis available through the Frost & Sullivan Leadership Council, which helps organisations identify a continuous flow of growth opportunities to succeed in an unpredictable future.

About Frost & Sullivan

For over five decades, Frost & Sullivan has become world-renowned for its role in helping investors, corporate leaders and governments navigate economic changes and identify disruptive technologies, Mega Trends, new business models and companies to action, resulting in a continuous flow of growth opportunities to drive future success. Contact us: Start the discussion.

European Carsharing Technologies Market, Forecast to 2022

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