Castrol GTX celebrates 50 Years of innovation

Castrol GTX celebrates 50 Years of innovation

Posted 17 October, 2018 at 12:48

Author Mark Bradshaw on behalf of (IFM) Independent Forecourt Magazine


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  • Well-loved brand has been helping drivers to extend engine life for 50 years
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    Castrol GTX, one of the world’s most trusted engine oils, celebrates its 50 anniversary this year.

     

    1. brand has been at the forefront of engine oil innovation since its introduction in 1968. Castrol GTX was initially created with liquid tungsten technology to meet the sophisticated needs of new engine developments. The well-loved brand has since sold over 50 billion litres of oil worldwide, building a reputation for helping drivers to extend car engine life.

     

    Castrol GTX’s most memorable moments over the past 50 years have included the launch of the iconic ‘liquid engineering’ advert series in 1983. Irv Gordon broke a Guinness World record in 2014 for driving 3 million miles in a single car, which has exclusively used Castrol GTX since its launch.

     

    Today, Castrol GTX protects an estimated 100 million cars across the world at any one time. Looking ahead, the brand will focus on further innovations to help extend engine life.

     

    The introduction of Castrol GTX Ultraclean is an example of how dedicated Castrol GTX’s research and development are to remaining at the cutting edge of lubricant technology. Today’s challenging driving conditions can result in engine sludge, which can potentially shorten engine life. Formulated with synthetic technology, Castrol GTX Ultraclean has a Double Action formula which cleans away old sludge, and protects against new sludge formation, for 50% superior protection compared to tough industry standards*

    Commenting on the anniversary, Vivek Rampal, Global Marketing Director, Castrol, said: “We are delighted to be celebrating 50 years of Castrol GTX. The brand has been built on a promise to help extend engine life, and that is something that we have been delivering on for 50 years now. As we look to the future, innovation will remain at our core as we look to expand the Castrol GTX brand to continue to meet the demands of today’s drivers and mechanics.”

     

    *50% cleaner than the industry standard as measured in the API SN Seq. VG Sludge test

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