How often do you post to your social media channels?
Posting consistently creates a routine and trains the algorithm.
LinkedIn's algorithms, for example, will take notice and begin to push you further up the ranks.
If you're being shown to more people, there will be an increased demand for your content.
But what about the times when you need to take a break from creating content?
Let's say you go on holiday for two weeks, or you're ill for a week or so, or even if you're away for just a few days for a conference.
How will you keep your readership engaged and coming back to you when there are no new posts?
Apparently, 'losing momentum' is a big deal when it comes to creating content.
At least according to the people who study this stuff.
And I agree with them.
Because if you lose momentum, then your engagement rate will drop dramatically.
And if that happens, then your content reach is going to plummet.
Now, if that happens, then you're not going to get very many eyeballs on your content.
Don't let this happen — I have a solution for you!