Creating a luxury brand that reflects quality

Creating a luxury brand that reflects quality

Posted 09 April, 2021 at 14:15

Author Stacey James on behalf of Silverback


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“We initially came to Silverback to help us with ideas for a logo and branding. That relationship has grown with Malcolm and his extremely talented team creating our brochures and a website that we are delighted with. We have had great feedback on all their work. Silverback excelled in listening and responding promptly to our vision, offering creative designs and ideas. We look forward to continuing working with Malcolm and his team for a long time to come. We would have no hesitation in recommending Silverback to any company big or small as they work to your specific requirements and are always flexible.” #Troopwork

Richard Simpson
Founder and Managing Director, Springhill

Discovery

Springhill has over 35 years experience designing and manufacturing high quality glass doors for offices and shower enclosures. They are passionate about what they do, combining traditional British values, outstanding customer service and craftsmanship with cutting edge technology. They needed a new identity for the Springhill Showers brand, reflecting the high-end nature of their product.

Exploration

Initially we created a visual identity for Springhill Showers which involved designing distinct logos for the parent brand and for sub brands, Springhill Showers and Springhill Doors, using a simple but elegant font. The logo is reminiscent of a glass shower enclosure with a transparent treatment on the coloured panels. This graphic device is used in their visual identity to reflect the precision and skill of the company. This was rolled out on their company brochure and stationery as well as a simple, elegant website using parallax to emphasise the sleek, luxury feel of the products.

We also created a library of CAD product images for use on and offline. These were essential as they needed to show off the product in situ but had limited photography available.

Creation

The initial project started off as a logo and identity job but quickly grew to include an upmarket brochure and slick website. We continue to work with Springhill to help build their business. Most recently we designed two new logos for the Ultima and Silentium sub-brands.

To see what Silverback could do for your business please go HERE

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A brand design agency, specialising in creative and digital media. Together we create powerful, intelligent design. Silverback located on the border of Sussex and Surrey work as a creative partner to their clients offering bold, playful, instinctive design which is rolled out on and offline. Spec...

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