Creative retailers to win big with Mitchell & Brown’s Summer of Sport competition

Creative retailers to win big with Mitchell & Brown’s Summer of Sport competition

Posted 17 June, 2021 at 14:00

Author Mark Bradshaw on behalf of (ISW) Independent Shop Watch


Up to £2,000 worth of free products is the top prize in Mitchell & Brown’s window display competition, celebrating a jam-packed summer sporting schedule.

Bolton-based Mitchell & Brown is ensuring retailers and their customers can win big throughout this summer’s festival of sporting action with its Summer of Sport window display competition and consumer prize draw.

The in-store competition encourages retailers to channel their creative skills by designing and installing a unique, eye-catching window display showcasing some of the brand’s key selling points like its unrivalled 7-year warranty, British heritage, and outstanding customer service. The move is supported by a consumer prize draw promotion, offering three lucky Mitchell & Brown TV customers their money back on TVs purchased during the summer sporting season.

The window display competition starts with a large window banner and online assets supplied by Mitchell & Brown, and the rest is up to the retailer and their sports-themed creativity.

While the top window display submitted will win TV prizes up to the value of £2000 at retail (£699.99 and £529.99 for the first two runners up), the real benefit is in attracting customers into store and encouraging a big screen TV purchase for the season ahead. Mitchell & Brown will help generate additional exposure for competing stores through its various marketing platforms and social media, adding to the sporting buzz and excitement.

“Large sporting events always increase TV sales and this summer’s post-lockdown sporting schedule is packed with major competitions,” comments Dan Brown, Director of Operations at Mitchell & Brown. “To help our retailers make the most of this opportunity, our Summer of Sport campaign combines a consumer prize draw and fully supported retail window display competition to raise brand awareness and drive customers into store. In addition to the prizes, we are supporting the campaign with a raft of digital assets, window banners and co-promotion of participating retailers’ window displays.”

Once the competition is closed, an independent judge will select their top three favourite window displays. The lucky retail winners will be announced before 1st August 2021 and receive their Mitchell & Brown prizes (to sell or use as staff incentives) as well as being a major part of Mitchell & Brown’s dealer focus and PR over the coming months.

Mitchell & Brown has launched the competition to mark relaxing restrictions on sporting events and the wealth of top competitions set to delight audiences during summer 2021. Big screen, 4K Smart TVs take centre stage in Mitchell & Brown’s 2021 line-up, ideal for viewing all the action at Euro 2021, Wimbledon, the Tokyo Olympics, an exciting F1 season and the Tour de France.

Stuck for ideas? Participating retailers looking for some help or suggestions can visit Mitchell & Brown’s assets page at https://www.mitchellandbrown.co.uk/support/downloads/  or call a Mitchell & Brown representative or Big Red Sales account manager who will be happy to help.

Terms and Conditions:

All windows must be themed with Mitchell & Brown products and offerings. Windows must be created and on display between 1st June and 31st July 2021 and be kept on display in store for a minimum of 1 month. Photos of decent quality and showing a true representative of the window must be submitted by 15th July 2021 to be eligible for entry. Photos may be used for social purposes and to promote your store via Mitchell & Brown marketing platforms. Prizes are as stated and cannot be exchanged for cash or any other goods.

Quality independent retailers looking for an exclusive TV range with unrivalled support should contact Big Red Sales on info@bigredsales.co.uk 01344 893932 or direct on sales@mitchellandbrown.co.uk or 01204 377 693.

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