Posted 29 January, 2019 at 14:41
DriveTech - the driver risk management and driver training business within the AA – is delighted to acknowledge the awarding of a prestigious Prince Michael International Road Safety Award to the AA Charitable Trust for ten years of innovative road safety campaigns.
The award was presented at a ceremony at The Savoy, London, in December 2018 by HRH Prince Michael of Kent. AA Trust Director Edmund King and AA Campaigns Manager Lorna Lee received the award from Prince Michael of Kent. In the ten years that The AA Charitable Trust for Road Safety and The Environment has been running it has funded hundreds of thousands of pounds’ worth of driver improvement courses targeting:
Young drivers (Drive Smart)
Nervous drivers (Drive Confident)
Motorway driving skills (Drive Motorway)
Electric vehicle driving (Drive Electric)
It has also run a number of award-winning road safety campaigns including Think Bikes!, Drive for Opportunity, Driver Distraction and Designated Driver.
DriveTech have supported and endorsed these campaigns as they complement and underpin many of our own safety messages specific to the business driving community. As an example, DriveTech most recently were delighted to amplify to our own customer base and market sector the AA Drowsy Driver campaign in late 2018. Drive Tech also distributed copies of the AA Trust driver distraction film, Cadence, on memory sticks to police forces across the country during 2016 (more here).
Colin Paterson, Head of Marketing at DriveTech, commented: “This is a magnificent commendation and recognition for ten years of committed road safety messaging from the AA Trust. Within DriveTech we aim to support and amplify these messages to our own market dovetailing with our own more specific business driving road safety and risk reduction messaging. With the growing commitment to Vision Zero – an ambition to focus on achieving zero road deaths across countries and cities around the world - campaigns and awareness messages to radically improve road safety and driver behaviour are critical to maintain positive momentum. We’re proud of the AA Trust award win and the work that Edmund, Lorna and the rest of the AA communications team deliver, and will wholeheartedly continue to support this core road safety messaging.”
For the full AA award news release click here.
For more information on DriveTech's range of products and services for the business/fleet community click here. For more information on DriveTech's NDORS driver education courses referred by the police please click here.