Exol boosted by ‘game changing’ re-brand

Exol boosted by ‘game changing’ re-brand

Posted 20 November, 2018 at 19:33

Author Mark Bradshaw on behalf of (IFM) Independent Forecourt Magazine


Exol, the UK’s biggest independent lubricants company, has started to undergo its largest ever rebranding process, as it makes significant changes to its product labelling and packaging.

Customers are already starting to see the new branding on a number of Exol ranges, many of which have been trademarked and have their own brand identity. The ‘new look’ also includes a substantial product re-design of its one and five litre small pack range, which features new bottles and containers with Exol’s logo embossed on to the packaging.

The re-branding launch will feature new product names, aimed at simplifying Exol’s offering, including its Optima range and range of antifreeze products, which will be available under the new trademarked name Opticool™, plus its range of agricultural lubricants, which will now be introduced under the name Optifarm™.

The new Exol branding labels offer more information than ever before on approvals and specifications, along with the Exol guarantee that the product meets the quality of Original Equipment Manufacturers, providing peace of mind to customers.

With the transition from existing to new branding now underway, Exol’s new identity has been hailed as a “game-changer”, placing the Exol name amongst the very best in the world to give further confidence to both the distributor and end user.

Steve Dunn, Exol sales and marketing director, said: “This has been one of the largest branding exercises we have ever undertaken at Exol and is in the response to the growth of our small pack product range. We have also taken the opportunity to produce a more retail-friendly label, offering clear product identification for customers.

“We are delighted with the response from customers and it puts Exol products and branding up there with the very best in the market.”

This latest update follows significant investment into the business, which in the past five years has seen an overhaul of both its Rotherham and Wednesbury sites, implementing new state of the art production facilities and lab equipment, as well as the enhancement of its export status. The business is also undergoing a website re-launch and increased its infrastructure with a fleet expansion, thanks to the introduction of four next generation Scania trucks, to transport and deliver Exol products around the UK and Ireland.

For more information on Exol Lubricants, please contact Mark Field on Tel: 07825 410 998 or emailmfield@exol-lubricants.com

Picture: Exol new branding

More from (IFM) Independent Forecourt Magazine

What will the future of business travel look like?
Press Release

What will the future of business travel look like?

22 February 2020
 Rising Chinese star to join 333 Racing Academy confirmed for Marrakesh rookie test
Press Release

Rising Chinese star to join 333 Racing Academy confirmed for Marra...

21 February 2020
More power for the updated Audi A4
Press Release

More power for the updated Audi A4

21 February 2020
Travel Sentiment For European Destinations On The Rise
Press Release

Travel Sentiment For European Destinations On The Rise

21 February 2020
Card image cap
user

(IFM) Independent Forecourt Magazine

Online Publication

Profile Feed
Independent Forecourt Magazine (IFM) is the magazine for independent forecourts across the UK and is an extension of Garage Watch.

665

Press Releases