Festive periods are perfect for showing your loved ones how much they mean to you. And if you run a business, you could do the same for your customers! Even though every festival celebration is different, the act of gifting is common in all. For brands, festive seasons are ideal opportunities to gift promotional items to their customers and connect with them. Festivals are also when brands can maximise profits and achieve the highest sales of the year if they employ the appropriate promotion and marketing strategies. A tried-and-tested marketing tactic that has proven to be effective during festive seasons is using promotional products. Here’s how they help:
Increase Brand Awareness
One of the primary purposes of promotional items is increasing brand awareness, regardless of when they are gifted. However, giving away promotional products that your customers need or are looking for during the festive season is particularly helpful in attracting attention to your brand and increasing brand awareness.
Build Personal Connections with Customers
Whether it is Valentine’s Day, Easter or Christmas, there are promotional products to suit every celebration and festival. Brands have a great opportunity to giveaway relevant festive promotional items to their customers and show them how much they matter. It’s a fantastic way of building long-lasting, personal connections with customers and ensuring their loyalty.
Stand Out from the Competition
Every business tries to make the most of the festive period and increase its sales through various promotional activities. Giving quality promotional products during festive seasons is one of the most effective ways of standing out from the competition and boosting revenue in the process. However, this will only work if you understand your target audience and provide products that none of your competitors offers.
Reconnect with Existing Customers
Festive promotional products are great for reconnecting with customers who have only interacted or purchased from you once or twice previously. Giving them free promotional gifts is a thoughtful way of thanking them for choosing your brand and encouraging them to buy from you again.
Reward Loyal Customers
Your loyal customers deserve to have their loyalty rewarded from time to time. Festivals are perfect for gifting your loyal customers quality promotional items and show your appreciation for their continued faith in your brand.
Promotional products are powerful means of getting your brand noticed and increasing sales, especially during festive periods. So if you are looking to spread some festive cheer through great promotional items, Everything Branded has “everything” you need! Our branding experts will be happy to help you choose the perfect promotional products for your brand. Give us a call on 0116 3660052 or chat via our online chat service by visiting our website.