Posted 18 January, 2019 at 16:43
Following on from First Mile CEO Bruce Bratley urging Londoners to take Air Pollution seriously, in light of the annual air pollution quota for London repeatedly being surpassed in January, First Mile has released a new image to illustrate the reality of the scale of the problem.
The attached image is a harrowing depiction of what London could look like if initiatives to help tackle air pollution are not taken seriously. The images represents what the future of London could look like if business and consumers let responsibility for pollution and emissions fall by the wayside. Those living in London need to wake up to the effects of air pollution, not just for our overlay health but also for the infrastructure of London. The image therefore depicts what London could look like if we do not take responsibility.
Currently First Mile is London’s only small business which has taken action on air pollution and the only company to already have initiatives and schemes in place inline and ready for the Ultra Low Emission Zones coming into force in April. Toxic air must be cut to protect the health of the next generation.Air pollution in the UK currently causes 40,000 early deaths a year,9,000 in London. It has further been linked to a growing number of health conditions. Recent research has already confirmed that air pollution is harmful for those who are pregnant, increasing the risks of miscarriage and premature births. Data from Asthma UK has also found that Asthma attacks are also three times as common as previously thought, demonstrating the true impact of air pollution. A large percentage of this pollution comes from traffic. The UK’s first Ultra Low Emissions Zone coming into play across the city is a vital initiative to help tackle the problem and one that has been described as a public health emergency.
As a London-based business driven by environmental purpose, First Mile have gone above and beyond a lot of other companies ensuring they are ready for April.
Bruce Bratley has made a pledge to help clean up London. First Mile is using innovation to make their routes shorter, their emissions lower with high spec vehicles, and efficiency models to ensure an overall reduction in their contribution to air pollution. Bruce is encouraging Londoners to ‘wake-up’ to the reality of this as an issue affecting the whole city. In anticipation of the London surpassing the annual air pollution quota, Bruce is keen to chat more about making predictions and educating people and business on the simple ways they can make a difference.