Flora, the iconic spreads brand from Unilever UK, is launching new packaging to celebrate the plant-based ingredients that go into each of its tubs.
Rolling out from the end of September, the new packaging features a beautifully simple, premium and contemporary design that cues naturalness and highlights Flora’s ‘made with plants’ credentials whilst maintaining brand familiarity, to ensure shoppers can still easily find their favourite Flora product on shelf.
Individual health benefits and USPs of each variant will also be called out on-pack, including Flora Original’s heart healthy seed oil blend and Flora Dairy Free’s vegan friendly composition that taps into health-conscious consumers who are looking for alternative spreads.
Clare Preedy, Senior Marketing Manager for Flora at Unilever UK, said: “We are proud of the plant-based goodness that goes into every tub of Flora, which is why we have decided to completely refresh our packaging. The new style is set to reinforce the health, quality and taste attributes of Flora, to enhance its appeal to existing brand fans as well as attract the growing number of people turning to increasingly free-from diets within the UK.”flora’s updated packaging will be available across all trade channels, with an RRP starting from £1.17*.
 Free-From Gains Momentum, Mintel, February 2016