Flora celebrates plant based goodness with packaging refresh

Flora celebrates plant based goodness with packaging refresh

Posted 27 September, 2017 at 15:30

Author Mark Bradshaw on behalf of Pronounce Concierge Service


Additional Images

Flora, the iconic spreads brand from Unilever UK, is launching new packaging to celebrate the plant-based ingredients that go into each of its tubs.

Rolling out from the end of September, the new packaging features a beautifully simple, premium and contemporary design that cues naturalness and highlights Flora’s ‘made with plants’ credentials whilst maintaining brand familiarity, to ensure shoppers can still easily find their favourite Flora product on shelf.

Individual health benefits and USPs of each variant will also be called out on-pack, including Flora Original’s heart healthy seed oil blend and Flora Dairy Free’s vegan friendly composition that taps into health-conscious consumers who are looking for alternative spreads.

Clare Preedy, Senior Marketing Manager for Flora at Unilever UK, said: “We are proud of the plant-based goodness that goes into every tub of Flora, which is why we have decided to completely refresh our packaging. The new style is set to reinforce the health, quality and taste attributes of Flora, to enhance its appeal to existing brand fans as well as attract the growing number of people turning to increasingly free-from diets within the UK[1].”flora’s updated packaging will be available across all trade channels, with an RRP starting from £1.17*.

 

[1] Free-From Gains Momentum, Mintel, February 2016

More from Pronounce Concierge Service

Increasing Uncertainty is Placing Strain on UK Business Leaders
Commentary

Increasing Uncertainty is Placing Strain on UK Business Leaders

13 December 2019
Affordable Winter Sun from London or Manchester  with Pegasus Airlines
Press Release

Affordable Winter Sun from London or Manchester with Pegasus Airlines

12 December 2019
MANN+HUMMEL appoints new Board of Management
Appointment

MANN+HUMMEL appoints new Board of Management

11 December 2019
The Federation of Small Businesses (FSB)
Statement

The Federation of Small Businesses (FSB)

11 December 2019
Card image cap
user

Pronounce Concierge Service

Website

Profile Feed
We recognize that not everyone has either the time, expertise or confidence to manage and create effective marketing material. To that end and uniquely, Pronounce offers a complete “Concierge” service which takes care of all your marketing needs without the commitment of your own time or reso...

476

Press Releases