Hancocks launches new bakery products to meet demand

Hancocks launches new bakery products to meet demand

Posted 26 March, 2021 at 09:30

Author Mark Bradshaw on behalf of (ISW) Independent Shop Watch


The UK’s leading confectionery wholesaler, Hancocks, has increased its range for bakers to meet with growing demand.

Hancocks has seen the sales of its bakery products grow over the last year with homebakers turning professional and the demand for baked goods delivered to the door increasing during lockdown.

To meet the demand and give bakers greater choice, its added popular Lotus-Biscoff treats including spread, sauce and crumb to its range as well as popular chocolate miniatures.

Lotus Biscoff is the flavour of the moment with the distinctive caramelised taste proving a popular choice.

Lotus Biscoff Crumbs, Topping Sauce and Smooth Spread have all been added to the range at Hancocks.

The Smooth Spread comes in a 1.6kg jar and is perfect for cake and donut toppings with the Topping Sauce ideal for indulgent crepes and waffles.

To finish off a mouthwatering sweet treat, the Lotus Biscoff Crumbs are the ultimate finishing touch adding crunch and delicious flavour.

Other decorative toppings have also been added to the baking portfolio including Cadbury Crunchie Bits, Nestle Rolo Mini Mix, Nestle Smarties Mini Mix, Nestle Aero Mini Mix and Nestle Milkybar Mini Mix.

New spreads joining the bakery range include the luxurious Lindt Chocolate Spreads in hazelnut and dark chocolate, Snickers Peanut Butter Spread and M&Ms Spreads.

Chris Smith, Marketing Communications Manager at Hancocks said: “The trend for home baked goods delivered to your door has exploded over the last year and for bakers, finding new and exciting spreads and toppings to stay one step ahead is a must.

“Nothing is too sweet when it comes to cakes, cookies and desserts and indulgence is key, especially if you’re baking for a special birthday, celebration or anniversary.

“Our range in store and online offers bakers everything they needs to cook up delicious treats with retro, luxury or just plain good fun toppings and decorations.”

Hancocks is the UKs leading confectionery wholesaler with 14 nationwide cash and carry stores and an online channel www.hancocks.co.uk where customers can shop online 24/7 with delivery to the door or click and collect options.

Hancocks is the one stop shop for confectionery for over 25,000 independent retailers and the partner of choice for over 250 suppliers from across the globe.

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