Heyoo no-nonsense, immunity-boosting vitamins now available to retailers nationwide

Heyoo no-nonsense, immunity-boosting vitamins now available to retailers nationwide

Posted 13 November, 2020 at 16:30

Author Mark Bradshaw on behalf of (ISW) Independent Shop Watch


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Family-owned startup offers retailers a range of attractive, affordable and accessible health and wellbeing products, when customers need them most

13 November 2020, UK: New immunity-boosting vitamin brand Heyoo has launched to retailers today, offering great quality vitamin supplements for the grab-and-go generation. Available nationwide in Booker Retail Partners, the home-grown, UK-sourced and manufactured product is the best of all that is British.  

With its no-nonsense ethos, eye-catching brand and competitive pricing Heyoo’s range of supplements will shake up and give the vitamins market a much-needed boost. Ideal for impulse purchases, Heyoo Vitamins are the must-have offering at checkout displays for retailers responding to current consumer demands. 

From November, Londis and Budgens are stocking Heyoo Vitamins in their stores nationwide.  

Vitamins are in demand like never before

  • Vitamins in the UK are worth close to £0.5bn, with +9.1% more vitamins sold (value) and forecast to continue growing*
  • The pandemic has put a spotlight on health and has led to a dramatic increase in demand for Vitamin C and Multivitamins
  • 24% of vitamin and mineral supplements consumers have increased their usage since the pandemic began*

Heyoo’s range of accessible and affordable vitamins includes:

  • Mastermind Multivitamins – helps boost immunity and normal cognitive function
  • Busybee Multivitamins effervescent tablets – helps boost immunity and energy
  • Sleepyhead High Dose Vitamin C effervescent tablets – helps boost immunity and reduce daily fatigue

All Heyoo Vitamins are manufactured to the highest GMP, Food Safety and BRC standards. 

 

Heyoo is a family startup, bringing together the medical, business and accounting skills of sibling trio, Kashyap R. Karia, Dr Jahnvi Karia and Vyoma Karia to fill a much-needed gap in the market. What started as a kernel of a thought three years ago has grown into the products on the shelves today, with big plans for the family business. 

Managing Director, Kashyap R. Karia says,

Inspired by our family’s healthcare background, my sisters and I were driven to create a positive health brand - something more accessible, more affordable and more relevant than ever! We’re passionate about breaking down the gobbledygook to bring people immunity-boosting vitamin supplements to fit in and complement with their lifestyle. Quite simply, Heyoo promises great quality vitamins, at great prices and is therefore a no-brainer for retailers wanting to offer customers a product designed for now. 

“For us, Heyoo is more than just a business. It is built on the shoulders of our late Grandfather’s legacy, who inspired us to carry on our family’s entrepreneurial spirit. Our Great Grandfather started his own company in 1919 and every generation since has been inspired to build their own respective and successful business. His wish was to see us mark 100 years of family business by starting our own company. What better way to honour his memory and keep our entrepreneurial tradition alive than by launching Heyoo vitamins. The launch today is only the beginning. We’re already planning further exciting product extensions so watch this space!” 

Throughout November 2020 there is an introductory offer from Booker Retail Partners of 50% POR with RRP of £3.49 

*Source: Mintel, September 2020

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