Is Your LinkedIn Profile Buyer Centric?

Is Your LinkedIn Profile Buyer Centric?

Posted 21 April, 2021 at 10:01

Author mark young on behalf of Love Social Media


You are a nobody to your prospects. Your name and brand don’t ring any bell to them. If they visit your LinkedIn profile, will they be able to feel your prowess and the worth you could bring them? I don’t think so. And, that matters a lot.

In the past, LinkedIn was primarily used like an online CV. It listed your job, roles, achievements, etc. Nowadays, people are checking out more on social media. It makes sense to have your profile written in such a way that it actually speaks to the buyer. It should talk about

  • Your types of customers (who you serve)

  • What industry are your customers in

  • Job roles

  • The problems that your customers have and how you can solve them. 

You have to look at why should they care and speak to you and your company. People need to know a little more about who you are. Most profiles should be speaking to the buyer and not at the buyer.

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