Jaguar Land Rover X Ultrafabrics

Posted 29 May, 2019 at 18:32

Author Mark Bradshaw on behalf of (IFM) Independent Forecourt Magazine


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Range Rover Evoque offers custom-made Ultrafabrics as an animal-free option for luxury seating in its cars

Ultrafabrics, the Japanese-American performance fabric manufacturer, has collaborated with luxury car manufacturer Jaguar Land Rover (JLR) to offer its materials as one of the seating options for the new Range Rover Evoque. Two bespoke colours, Ebony and Cloud, were developed specifically to meet JLR’s design and performance needs. Ultrafabrics and JLR worked together to create a unique fabric that is animal-free whilst still providing the durability and comfort of traditional leather. The resulting material redefines the perception of luxury car interior materials for this iconic car brand The new Evoque was designed to meet customers’ needs, from city streets to mountain tops. With a strong focus on the future, the new fabric has been billed as an environmentally friendly option in the automotive market Manufactured in Japan, Ultrafabrics was chosen because of its pioneering production method, Takumi™ Technology, which makes their materials soft, comfortable and durable. Lightweight and modern yet hard-wearing, the material Ultrafabrics developed for JLR was put through durability tests and found to be tear and stain resistant while withstanding JLR’s strict UV testing methods. “Leather alternatives are gaining momentum across all markets,” says Nicole Meier, Ultrafabrics Director of Branding. “It’s an exciting opportunity to be working with a respected brand, such as JLR, one that recognises this need for their consumers. We really enjoy developing customised materials for such high-quality brands across a variety of sectors.” “Working with partners like Ultrafabrics is an important part of our overall sustainability strategy,” says Amy Frascella, Land Rover’s Chief Designer for Colour and Matierls. “All materials go through our rigouurous testing for a durability and comfort which our customers expect from the Range Rover Family” ULTRAFABRICS AND JLR IN THE DESIGN MUSEUM, LONDON JLR and the Design Museum have launched Material Innovation: Sustainable Textiles, an installation presenting the car brand’s new range of premium, responsibly sourced interior fabrics. The museum’s atrium seats have been re-upholstered with the sustainable materials used in the interior of the New Range Rover Evoque.

 

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