The German oil and additive producer is an official partner to the European Athletics Indoor Championship in Poland with its innovative indoor DNA contest
February 2021 – LIQUI MOLY expands its commitment to top-level sport with its sponsorship of the European Athletics Championship. The 36th European Athletics Indoor Championship will take place in ToruÅ, Poland, from 5 to 7 March. As at the Euro 2019 in Minsk, a striking new format will enhance the event, namely DNA (Dynamic New Athletics). This involves six countries – including Germany - entering their athletes in a two-hour competition that incorporates ten disciplines. The winners are those athletes who do best in the most disciplines.
Since Liqui Moly is an "official partner" to the European Championship, the lubricant specialist's logo will be visible on four banners along the route covered by the main cameras, at the finish line and in the official athlete warm-up area. The video wall in the stadium will also show the German company's commercial. The package is rounded off with integration in all communication measures run by the European Championship organiser.
The lubricant specialist is renowned for its involvement in top-level sports. Marketing Manager Peter Baumann explains why: "Sports sponsorship is an excellent match for our brand. Like the outstanding athletes, we at LIQUI MOLY always give our best. The extensive media coverage enables us to raise awareness of our brand."