One of the UK’s best-known track experience days, the Lotus Driving Academy (LDA), is relaunching, offering customers the chance to get behind the wheel of the thrilling all-new Lotus Emira.
The completely revamped programme is the next exciting project delivered by Lotus Advanced Performance, the bespoke vehicle and experiential division launched earlier this year.
LDA sessions start on 22 June and will run on a Thursday, Friday and Saturday three weeks out of every four on the iconic 2.2-mile test track at Hethel, the home of Lotus since 1966. The booking platform is now live at https://www.lotuscars.com/en-GB/driving-academy
Simon Lane, Director, Lotus Advanced Performance, commented: “Relaunching the Lotus Driving Academy for the UK’s warmer summer months has been a top priority for the team. With the all-new Lotus Emira sports car now in production, it means we can support owners and fans in getting the most from what is a sensational car to drive.”
Initially three distinct LDA courses will be available:
Stewart Croucher, Manager, Motorsport and Drive Programmes, Lotus, added: “Relaunching the Lotus Driving Academy has given us the chance to restructure what we offer to customers to guarantee them a fantastic experience. With three distinct packages there is something for everyone, whether you’ve never driven a sports car before or you’re an experienced racer looking to improve your lap times. That we can now include the Hethel factory and Classic Team Lotus tours is the icing on the cake for a great day out.”
Prices are £180 for A Taste of Lotus, £720 for Introduction to Sports Cars, and £960 for Tailor-Made Advanced.
And this is just the start for the LDA. The relaunch at Hethel is the first step of a three-year growth plan that will see the current USA Lotus experience centres – in Utah, Georgia and Arizona – become full LDA operations. The existing LDA in Italy, in Pavia, just south of Milan, will also relaunch with an Emira fleet. In addition, two all-new LDA teams will open in all-new locations. More details will follow closer to launch.
The relaunch of the LDA is the second experiential activity to be started at Hethel in the last two months. The first is the Hethel factory tour, as detailed above, which can be booked separately at https://www.lotuscars.com/en-GB/factory-tours