Marmite launches new Reduced Salt variant

Marmite launches new Reduced Salt variant

Posted 19 April, 2018 at 10:42

Author Mark Bradshaw on behalf of Pronounce Concierge Service


Marmite, the UK’s number one yeast extract from Unilever[1], is launching a new 25% Reduced Salt variant. Designed to appeal to the growing number of consumers seeking a low-sodium diet[2], the new addition will benefit from a £3million multimedia spend as part of the ongoing Marmite Gene Campaign.

Rolling out nationwide, new Reduced Salt Marmite is available in the same iconic jar as Marmite but features light blue packaging, associated with low-salt products, to create optimum stand-out on shelf.

Shannon Lennon-Smith, Marmite Brand Manager at Unilever, says: “Unilever knows that consumer tastes and a desire for wider choice, including lower salt variants, is constantly evolving. Marmite has a huge and very loyal fan base and we want to ensure we are listening to their needs and responding accordingly. By expanding our range with a new Reduced Salt variant, we hope to extend Marmite’s appeal even further so it can be enjoyed by even more people.”

Marmite Reduced Salt will be available in a 250g jar at the same RRP as the original 250g jar, £3.09*.

 

[1] Kantar World Panel Online data 52 w/e 18.06.2017

[2] 13% of all meals are chosen based on low salt, Kantar 2016

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