Posted 01 October, 2017 at 14:00

Author Mark Bradshaw on behalf of Pronounce Concierge Service

Optiseller boosts sales on Ebay, Amazon plus other online ecommerce channels

Optiseller is an ecommerce data platform developed by Developing IT, one of the UK's leading software developers with world-class expertise in eCommerce applications. It provides retailers and brands with the ability to control, manage and monitor their performance. The system produces rich data which can be analysed to grow sales and improve performance across multiple ecommerce channels including eBay and Amazon plus proprietary and own brand.

At the core of Optiseller is a suite of off-the-shelf ecommerce marketplace tools and services including:

  • Seller tools to help with performance reporting, competitive analysis, data backup and recovery, content generation, policy compliance and commercial strategy.
  • Brand tools to help manage brand presence and equity, return on investment, channel strategy and competitive positioning.

Optiseller can also provide clients with bespoke data tools and solutions and the platform is fully scaleable with users ranging from niche sellers to global enterprise clients.

Over 3,000 users have signed up for Optiseller to date, including many household name retailers and brands. Over 50m listings are reviewed each week across all verticals and users who avail of the strategic recommendations made by the system typically experience immediate significant growth in their business.

Developing IT has been involved in the eCommerce sector for 10 years and has assembled a management team for Optiseller with leading edge experience in IT and eCommerce. Craig MacCallum has been managing director of Developing IT since 2004. He is an eCommerce subject matter expert and has driven the launch of over 350 stores across a broad range of eCommerce platforms, with a specific focus on eBay and Amazon.

Craig explains: "Optiseller is the result of a collaboration between experienced eCommerce professionals who have seen first-hand the requirements of sellers, brands, partners and marketplaces for performance and content data that is available quickly, easily and consistently in formats that work for them."

He added: "Our platform is used by those in eCommerce who wish to take a data driven approach, from niche sellers who require off the shelf tools to help manage their specialist business on a single marketplace, to retailers and brands with a global footprint across multiple verticals who need integrated solutions to connect with their own systems and data. We also work with major international eCommerce players where we offer expert consultancy and bespoke data solutions."

Optiseller COO Declan Power has spent the last six years consulting for eBay, providing commercial strategy development and delivery, enabling the onboarding and growth of retailers and brands to the eBay marketplace platform worldwide.

Declan said: "We have an intimate understanding of the eCommerce world. Everything is driven by the data. We know what data is readily available, and equally importantly where the gaps lie and how these can be filled. Our platform affords greater control and retailers and brands are able to monitor KPI's in real time allowing them to dynamically adjust their offering to optimise their ecommerce presence and sales."

For further information about Optiseller please visit , email or call +1 585 484 9316 (US) or +44 1786 451082 (UK)

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