mfldirect, one of the UK’s largest wholesale used vehicle suppliers, launches new online marketplace

mfldirect, one of the UK’s largest wholesale used vehicle suppliers, launches new online marketplace

Posted 24 May, 2022 at 10:00

Author Mark Bradshaw on behalf of (IFM) Independent Forecourt Magazine


mfldirect, part of Motability Operations, supplies more than 200,000 cars a year to dealers across the UK with 80% of all sales conducted through its website. In line with its continued efforts to offer the highest levels of customer service across the industry, mfldirect has harnessed industry-leading technologies to build a new, easy-to-use website for the sale of wholesale used vehicles to the automotive trade.

The new platform revolutionises the buying experience by offering a personalised and streamlined purchasing experience to help dealerships to search for, shortlist and purchase high quality, underwritten stock as quickly and seamlessly as possible.

Dealers of all sizes will now be able to access a greater level of information ahead of publication to get a full view of the vehicles on sale and make better-informed purchasing decisions in advance. Customers can tailor their homepage to suit their needs and more easily identify and research the vehicles that they want to secure, ahead of them going on sale.

The platform now includes real-time updates, giving dealers the latest stock information immediately and preventing disappointment at peak periods.

The user-led design approach was designed with dealer networks and independent traders across the country and removes the stress associated with identifying and purchasing vehicles online, regardless of a dealer’s size and purchasing power. The market-leading platform has the capabilities to allow continuous innovation, meaning new features will be incorporated into the site to meet evolving customer needs.

Damian Oton, Managing Director, Fleet at mfldirect, said:

“At a time when wholesale supply for dealers has never been more important, we want to continue to be our customers trusted remarketing partner. By continuing to invest in our proposition our customers can rely on us for not only consistent supply of cars, but outstanding service, and now a market-leading platform”.

“This new platform is just the first phase of a bold five-year vision for mfldirect, with our customers sitting right at the heart of our plans to become the easiest-to use supplier of wholesale vehicles at scale.”

Craig Ford, Head of Digital Solutions at mfldirect, added:

“I’m genuinely excited about our new platform and the positive impact it is going to have on our dealers. Our Product and Design teams have worked closely with our customers to design a smoother, less stressful and highly personalised purchasing experience, giving every dealer the opportunity to secure the cars they are after when they visit the site.”

mfldirect is part of the remarketing division of Motability Operations Ltd, the organisation that operates the Motability Scheme. The Motability Scheme supports disabled people to achieve greater independence through access to affordable, worry-free motoring.

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