MICHELIN Partners With CAFFEINE&MACHINE For Its First “ECLECTIC ELECTRIC” WEEKEND

MICHELIN Partners With CAFFEINE&MACHINE For Its First “ECLECTIC ELECTRIC” WEEKEND

Posted 10 September, 2021 at 11:30

Author Mark Bradshaw on behalf of (IFM) Independent Forecourt Magazine


  • Caffeine&Machine, in association with Michelin, hosts its first electric vehicle weekend, Sept 25-26 2021
  • Open to anyone interested in the pinnacle of electrification, from the very newest EVs to the latest resto-mods
  • Michelin, C&M’s first official brand partner, will be present to showcase its latest Pilot Sport EV tyre and offer free tyre health checks to attendees
  • Tickets are now on sale in strictly limited numbers

Caffeine&Machine, the UK’s premier destination for those who appreciate moving things, is hosting its first ever dedicated electric vehicle weekend, in association with Michelin, on September 25-26, 2021.

Although the event is focused on electric vehicles, in true C&M fashion anyone who wants to get acquainted with the next wave of automotive innovation is welcome to attend, no matter what they drive. Tickets are now on sale and demand is expected to be strong thanks to the eclectic mix of electric vehicles expected to attend.

Among the latest EVs on display will be the new Hyundai Ioniq 5, Polestar 2 and Porsche Taycan Cross Turismo but, this being a C&M gathering, it also seemed appropriate to get some of the most desirable and eclectic electrified resto-mods along as well, including the Electric Classic Cars Defender and Porsche 964 Widebody Reimagined by Everrati. Two famous additions are the VW XL1, which was developed with specific energy-saving Michelin tyre to achieve its record fuel consumption figures, and the 50-year-old VW Beetle which recently appeared on ‘Guy Martin: The World’s fastest electric car?’.

For its part, Michelin will showcase its range of EV-specific and high-efficiency tyres at the event, including new Pilot Sport EV, derived from its seven-year relationship with Formula E tyre as founding partner and motorsport tyre supplier of the series. The leading tyre manufacturer will also be bringing its tyre-check unit along, where any attendee can have their tyre pressures checked, get expert tyre advice and avail of a unique discount code for new Michelin tyres.

As part of its official brand partnership with Caffeine&Machine, Michelin supported the world-famous automotive destination in achieving a long-held ambition of adding colour to the side of C&M HQ. The mural was designed by motorsport artist and creative Jake Yorath and translated onto the wall in paint by Jim Kerr of Seven9Signs. It features iconic cars chosen by C&M’s founders, including a Citroen DS, Fiat Panda and McLaren F1.

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