Motorway mutts get a makeover on the road to Crufts

Motorway mutts get a makeover on the road to Crufts

Posted 11 March, 2020 at 16:40

Author Sarah Bartlett on behalf of Storm Communications


Leading motorway service (MSA) operator holds pop-up dog spa, to encourage drivers to take a break with their pets

March 2020: Hoping to give tired pups a break on the way to Crufts, leading motorway service area (MSA) operator Roadchef treated drivers’ dogs to an exclusive pop-up spa at its flagship Norton Canes location, to highlight the importance of giving pets a break on the road.

The UK’s most pet friendly MSA operator opened the one day only spa for ‘motorway mutts’ on the first day of international dog show Crufts, held in Birmingham from 5-8 March.

Located on the M6 toll between junction 6 and 7, Norton Canes hosted dog groomer Valter Andrade who made sure pets passing through were pampered and well looked after. Other high-profile dogs including @allaboutlloyd and @hugoandursula took on the agility course, providing stimulation and a chance to exert some energy ahead of the next leg of the journey.

With pet anxiety a common occurrence when travelling by car, whether due to noise, travel sickness or even boredom, Roadchef offers dog walking facilities at its motorway service areas across the country, as well as 17 pet friendly Days Inn Hotel locations, to help pets and their owners relax.

Commenting on the activity, Mark Fox, CEO of Roadchef, said: “We strive to de-stress and delight our visitors, including their pets, during visits to our service areas. Long journeys aren’t just tiring for owners, dogs, cats and other pets can also feel stressed over the course of a long drive. With Crufts on our doorstep at Norton Canes, we wanted to give motorway mutts a break at our spa.

“We know that one in ten drivers admit to having an accident when travelling in a car with a pet, so in ensuring drivers and their pets have a relaxing place to stop, we hope to make Britain’s roads a safer and happier place[1]. Motorists on long-distance journeys should take a break every few hours when travelling with an animal to allow their pet to stretch their legs and have a drink.”

 

[1] Research by confused.com 2018

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