Posted 30 April, 2019 at 12:22
Be car confident like Shirley: Mycarcheck.com TV advert shows the right way to buy a used car
Mycarcheck.com saw a 15.98% increase in direct traffic in March 2019, compared to the same month last year, following the launch of its Be Car Confident advertising campaign.
The split-screen TV advert shows happy couple Ken and Shirley having very different secondhand car buying experiences. Hapless Ken thinks he knows it all and ends up with a lemon, while sensible Shirley uses Mycarcheck to answer vital questions: Is it stolen? Has it been written-off? What’s the MOT status? Is it clear of finance debt?
Mark Bailey, head of CDL Vehicle Information Systems, which owns Mycarcheck.com, said: “Since 2005, we’ve helped millions of UK consumers to be car confident by providing the same provenance data used by professional motor traders – things the seller might not know or might not want to tell you. The campaign also highlights our new three-step product range – 1) a free factsheet with MOT and valuation data; 2) a great value £1.99 vehicle check including stolen and write-off data; and 3) our recommended Comprehensive Check for just £9.99 – delivered via the new easier-to-use website, iOS and Android apps where the vehicle checks are shared across all platforms. A quarter of all registrations we check have a serious warning against them, so be like Shirley and check before you buy.”
With information from the police, DVLA, insurers and finance houses, Mycarcheck.com holds comprehensive data on every vehicle on UK roads – things that buyers should be aware of before making an offer. CDL performs over a million look-ups a day for companies including AutoExpress, CompareTheMarket, Go-Compare, Moneysupermarket, Swiftcover and Tesco.
Additional info on key checks:
Is it reported as stolen? While the risk is statistically low, buying a stolen vehicle is a nightmare – you’ll be stopped by the police and left out of pocket when they seize 'your' new car.
There are four categories: A (scrap), B (break), S (structurally damaged repairable) and N (non-structurally damaged repairable). Cat A and B should never return to the road. Leaving the safety aspect aside, S and N (and the old C and D) grade write-offs are generally far less desirable. In a recent survey, 79% of Mycarcheck customers said they wouldn’t buy one.
It is important to confirm if the vehicle has a valid MOT certificate. Data from previous tests (including passes and failures, recorded mileage and any advisory notes) can also affect the buying decision.
Under popular motor finance agreements, notably Personal Contract Purchase (PCP), ownership of the vehicle is often retained by the finance company. Selling a vehicle with outstanding finance (i.e. before the balance is settled) is illegal but very common. If you buy one, you might face the headache of proving you bought in good faith and have good title. In worst case scenarios, the finance provider can be within their rights to seize the vehicle.