New beer 'Bin Juice" launched by a waste collection company 

New beer 'Bin Juice" launched by a waste collection company 

Posted 04 April, 2021 at 15:00

Author Mark Bradshaw on behalf of (ISW) Independent Shop Watch


Introducing ‘Bin Juice’ – The beer for the eco-conscious, for when you want to sesh with the squad but still respect the environment 

Want to have a drink AND do something good for the environment? While celebrating the hideous goo you find at the bottom of bins? 

Boy, have you come to the right place because two of the UK’s leading waste collection experts have gone into the brewery business together to raise awareness of the impact rubbish has on the planet while delivering tasty, tasty beer.

BusinessWaste.co.uk and Divert.co.uk's new joint venture, ‘Bin Juice’, contains a range of flavours that aims to get people talking about Mother Nature and being an ethical choice for conscientious consumers by using recycled cans.

Company spokesman Mark Hall says, “We’re always looking for new ways to get our eco-friendly message across, and who doesn’t need a drink after the year we’ve all had?”

“So kick back, relax, and get a Bin Juice down you – we’ve got the rubbish side of things covered.” 

You’d better beer-lieve it! 

The boozy new business venture between BusinessWaste.co.uk and Divert.co.uk has been brewing for a while and aims to get Britain talking about the environment while enjoying a refreshing can of ale. 

“I’ve always wanted to make my own beer and this was the perfect opportunity,” says Hall. 

“Once we drafted up the name for Bin Juice we knew we were onto a winner – who doesn’t want to drink something with a silly name?”

There’s something for everyone in the Bin Juice range, including the following flavours:

‘The Brown Bin’ – A nice earthy-toned brown ale
‘Hot Summer’s Day’ – A fruity sour beer
‘Black Bags’ – A nice stout
‘The Old Chair’ – A lemon and marshmallow premium flavoured beer
Hall: "All of our booze is completely rubbish-free, there is no bitter aftertaste and you won’t find any bin bags or bits of old chairs in your tinnie.

“The only thing rubbish about this ale is the name.”

The good news keeps flowing, as following Bin Juice's success, a wine range using recycled glass bottles may be added to the collection. 

Hall: "We know beer is not for everybody, so if you prefer wine glasses over beer goggles we’ve got you sorted. 

"We're thinking of calling it Chateau Binbag.

“Who knows, if the wine is a success maybe after lockdown we’ll keep going and open a pub called ‘The Dump’.”

Drinking at home? Yes, you can!

Bin Juice is the perfect beverage for drinkers who want to positively impact the environment, as each drink comes in a recycled can. 

80 million aluminium and steel cans are sent to UK landfills every day, creating a mountain of waste that is doing nothing good for the planet. 

Divert and BusinessWaste have tackled this growing problem head-on by recycling old cans for their Bin Juice range, reducing the amount that ends up rotting away in landfill. 

Hall: "Each can will be thoroughly sterilised before being repurposed for Bin Juice, so you’ll be happy to know there are no actual bin dregs in your drink. 

“All the packaging can easily be recycled again, so the only thing getting wasted is you.”

And if you’ve found yourself drinking more than usual in the last 12 months at home then you’re not alone, as it’s estimated that a quarter of UK adults have reporting drinking more while the pubs have been closed.

UK pub gardens aren’t set to reopen until the 12th of April, with indoor seating not allowed until the 17th of May under the current government roadmap out of Covid-19 restrictions.

And those itching to throw some shapes on the dancefloor in a nightclub will have to wait even longer until the 21st of June when all restrictions are lifted. **

“Look, the pubs are shut and you’ve been stuck inside drinking for a year, so why not mix it up and crack open a Bin Juice instead of your usual tipple of choice,” says spokesman Mark Hall.

“Forget about the sticky floors of your local pub during this lockdown, grab a Bin Juice and let the good times flow.”

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