New DVSA publishing contract to help improve road safety

New DVSA publishing contract to help improve road safety

Posted 07 January, 2019 at 14:25

Author Mark Bradshaw on behalf of (IFM) Independent Forecourt Magazine


Helping everyone through a lifetime of safe driving is at the heart of the new publishing contract the Driver and Vehicle Standards Agency (DVSA) has announced today (7 January 2019).

The Stationery Office Ltd (TSO), part of Williams Lea Tag, has won the concession to continue being DVSA’s official publisher. The contract starts today and lasts for up to 5 years.

This partnership will publish and improve on DVSA’s learning materials - a popular and successful range of guides, apps, e-learning and web resources, as well as The Official Highway Code.

DVSA has established its brand as a trusted source, providing information in the right format and on people’s preferred platforms. DVSA and its partners’ websites are viewed around 4.6 million times a month. Its official learning resources for new and professional motorists currently reach around a million people a year.

DVSA Chief Executive Gareth Llewellyn said:

“DVSA’s priority is to help everyone through a lifetime of safe driving.

“We’re delighted to announce the new publishing contract with TSO that will build on the success of our publications.

“We look forward to continuing our long-standing relationship to create learning materials that will help everyone stay safe on Britain’s roads.”

Jonathan Simpson-Dent, Williams Lea Tag’s EMEA Chief Executive said:

“We’re thrilled to be awarded this new publishing contract with DVSA.

“Our primary objective is to deliver a seamless customer experience and our combined teams have done a brilliant job to make that happen.

“We look forward to building on our successful relationship with DVSA through our leading publishing, marketing and communications solutions.”

Through the new contract TSO and DVSA will build on previous successes, using research to produce the best education for all motorists and effect behaviour change in both the next generation of drivers and those who are on the roads today.

Alongside TSO, DVSA will work with insights from the Think! Campaign and wider Department for Transport on priorities like protecting vulnerable road users. We will also review The Highway Code and respond to increasingly autonomous and connected vehicles.

This includes:

  • refreshing official learning materials for all road users and instructors to give greater prominence to situations, such as junctions, roundabouts, safe passing and exiting the car, which are vitally important to cycle safety;
  • improving the Hazard Perception Test to include clips of vulnerable road users such as children, cyclists, and motorcyclists;
  • developing visual media in driver training and instruction resources to stress the relevance of driving ‘theory’ to real driving situations, with particular emphasis on more vulnerable road users;
  • reviewing the 'Safe Driving for Life' and 'DVSA Learning Zone' websites, and the bestselling official apps and resources based on user research.

The new contract is part of the Department for Transport’s Cycling & Walking Investment Strategy (CWIS) aimed at making cycling and walking a natural choice for shorter journeys, or as part of longer journeys by 2040.

For more than 30 years, TSO has published official learning materials, including The Official DVSA Theory Test for Car Drivers, The Official Highway Code and all its official publications, apps and e-learning for drivers, motorcyclists and their instructors.

Learning to drive doesn’t stop when you pass your test. For the latest advice for learners, experienced drivers and riders visit www.safedrivingforlife.info

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