NIO 333 Formula E Team Reveals Car Livery Design for 2021-22 FIA Formula E World Championship

NIO 333 Formula E Team Reveals Car Livery Design for 2021-22 FIA Formula E World Championship

Posted 18 November, 2021 at 12:00

Author Mark Bradshaw on behalf of Pronounce Concierge Service


Silverstone, UK/ Shanghai, China, 17 November 2021:  The NIO 333 Formula E Team has today revealed the livery design and numbers for its Season 8 challengers that will break cover at the official 2021-22 FIA Formula E World Championship all-teams test at the Circuit Ricardo Tormo in Valencia, Spain on Monday 29 November.

The NIO 333 001 cars will make a welcome return to their familiar #3 and #33 numbers for the final year of Gen2 Formula E racing. The number 3 (三) is considered lucky in China due to its similarity in sound to the word “Sai” which means “to compete”. The numbers are also significant to the UK based Formula E team as they feature in the name of the brand under which team owner Brilliant in Excellence (BIE UK Ltd) competes in the all-electric racing series – 333 Racing.

The concept for the new NIO 333 Formula E Team car livery design is ‘Continuity with Innovation’.  The team wished to retain the main design elements from last season, namely the striking ‘pin striping’ for the perception of speed, and the ease of replacement of all carbon fibre bodywork pieces through individual material ‘templating’.

In an evolution of the team’s Season 7 dark blue, tonal teal and bare black carbon car livery, accents of the red of the Chinese flag and the 333 Racing brand identity have been incorporated into the new design. In China, red is the national colour symbolizing happiness, beauty, vitality, good luck, success, and good fortune.

It was also important to take the creative step to distinguish the 333 Racing cars from other teams when out on track. To this end, the red accents incorporated into the Season 8 design have been graduated along the cars’ surfaces. The combined effect has maintained the team’s strong brand identity whilst conferring a fresh and innovative aesthetic.
 
Vincent Wang, CEO, NIO 333 Formula E Team
"Since the end of last season, I've been thinking about the look of our team for Season 8. Last season's car livery was very well received, which is definitely a happy thing, but it also posed a challenge for us to come up with an even better design for 2022! We tried a lot of different variations and ultimately wanted something familiar for the fans, but different. After repeated deliberation between our Chinese and British team members and design team, we decided upon a concept developed from last year's acclaimed version.

“While the NIO blue and 333 Racing blue base colours were not drastically changed, we updated the lines on the side of the car to make them more "electric". At first glance these feel a bit cyberpunk and edgy, whilst bringing an evolution of last season’s car. In the new colour scheme, we have also added Chinese “red", which stands out but is not obtrusive, and will also make our cars stand out from others in the race.”
 
Vincent continues, “In the ‘most visible’ position on the car, we have placed a "rabbit" logo representing "China Speed". It was the winning entry from a competition we launched a few months ago alongside NIO in China. The design by Funny Frank stood out amongst the many entries we received and hopefully this rabbit, which means "smart" and "lucky", will bring us good luck in the coming FIA Formula E World Championship season."

For more information regarding the "Sprinting Rabbit” logo please see ‘notes to editors’.

It was also essential for the team to keep in line with its FIA Three Stars Environmental Accreditation status and the Formula E Championship’s sustainability goals when considering its Season 8 car livery design. The material used to adorn the NIO 333 001 cars therefore continues to be 3M wrapping grade PVC-free vinyl - the most environmentally friendly wrapping film currently available.

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