Nokian Tyres: The growing EV car segment deserves premium tires to meet its demanding requirements

Nokian Tyres: The growing EV car segment deserves premium tires to meet its demanding requirements

Posted 28 August, 2021 at 14:00

Author Mark Bradshaw on behalf of (IFM) Independent Forecourt Magazine


The Scandinavian tire manufacturer Nokian Tyres has been working hard to develop premium tires for electric cars to satisfy the specific needs of the segment. Electric cars typically have high power outputs and their heavy battery packs cause them to weigh more than internal combustion engine (ICE) cars. Heavier cars also take longer to stop, putting increased emphasis on safety.

Over the last decade, electric cars and hybrids have made a transition from a somewhat marginal part of the international automobile industry to one of the fastest growing segments. According to the International Energy Agency (IEA)*, the global share of electric cars has increased to 2% of the car market at the end of 2020. This may not seem like much, but ten years ago their global share was close to zero. Only a few markets such as Europe, the US and Japan reported even a remotely noticeable share. National variations in EU electric car sales are clearly correlated to a country’s standard of living. According to the new statistics of the European Automobile Manufacturers’ Association (ACEA), the market share of battery electric vehicles more than doubled – from 3.5% in the second quarter of 2020 to 7.5% this year – while plug-in hybrids made up 8.4% of all new cars sold.

These facts demonstrate the ever-growing market penetration of electric and hybrid cars. As the technology develops and EVs are becoming ever more common, the maintenance of the cars is changing as well. For ICE cars, changing oil and brake service are the most common maintenance items. In the case of EVs, however, the two major maintenance factors are tires and windows.

More from (IFM) Independent Forecourt Magazine

PIRELLI: HOW TO TRAVEL SAFELY AND LEGALLY IN WINTER
Press Release

PIRELLI: HOW TO TRAVEL SAFELY AND LEGALLY IN WINTER

22 October 2021
Enhanced looks and increased performance for electrified SUV ABT unleashes an extra 68 HP from the Q8 TFSI e and offers aero package
Press Release

Enhanced looks and increased performance for electrified SUV ABT un...

22 October 2021
Lexus GS is Britain's best loved used car - according to owners
Press Release

Lexus GS is Britain's best loved used car - according to owners

22 October 2021
Ultra rare Renault Clio V6 with under 1,000 miles set to break auction sales record
Press Release

Ultra rare Renault Clio V6 with under 1,000 miles set to break auct...

21 October 2021