Peter Dumbreck moves to brand ambassador role with Falken Motorsports

Peter Dumbreck moves to brand ambassador role with Falken Motorsports

Posted 13 February, 2021 at 14:45

Author Mark Bradshaw on behalf of (IFM) Independent Forecourt Magazine


After driving for the tyre brand since 2006, Dumbreck will switch to brand ambassador and adviser role within Falken Motorsport

One of the longest running driver/team partnerships will take a different direction in 2021 as Peter Dumbreck will switch from driving to a brand ambassador and adviser role at Falken Motorsports.

Dumbreck has been a key part of the driver line up for the tyre brand since 2006 with success in both the NLS and Nürburgring 24-Hour races, including securing the team’s first podium finish in the endurance classic. His blend of speed, consistency and smooth driving style was a critical factor in bringing home the Nissans, BMWs and Porsche over the years with giant-killing acts in the Nissan Fairlady Z33, firmly cementing Falken as a fan favourite.

Arguably one of the most experienced British drivers at the Green Hell, including his record-breaking lap in the NIO EP9, Dumbreck was often charged with the responsibility of the crucial dawn and final stints, making sure the teal and blue car was still running for the expectant global guests Falken brings each year.

For 2021, Dumbreck will focus on supporting the Falken team off track, drawing on his tyre development knowledge and experience from turning thousands of laps after 16 years’ of competing on the Nordschleife. Alongside this, Dumbreck will play a greater role in Falken’s off track marketing and promotional activities..

Although 2021 sees Dumbreck call time on driving with Falken, he is not stepping back from racing and will continue to compete professionally alongside his role as an advisor to FIA stewards and Le Mans commentator.

“It’s incredibly rare for a driver and team to enjoy such a long term relationship as I have enjoyed with Falken,” says Dumbreck. “I’d like to thank everyone at Falken in Europe and Japan for the all the hard work to date. I’m still a racing driver, so expect to see me out competing at some point this year.”

“Peter has played a critical role in promoting the Falken brand and is hugely respected by the team, his team mates and the management team at Falken,” says Stefanie Olbertz, responsible for motorsport at Falken. “Without his experience, commitment and team spirit, we would never have got to where we are today. We are delighted Peter remains part of the family and now fans and our guests will get to see more of why he is so special to Falken.”

A video looking back at Peter's time driving with Falken is available here https://youtu.be/ICBnd4_jh3M​

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