Play to win in 2019 with move to the heart of London’s design scene

Play to win in 2019 with move to the heart of London’s design scene

Posted 03 January, 2019 at 16:37

Author Mark Bradshaw on behalf of (ISW) Independent Shop Watch


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Play – the strategic retail design agency that specialises in unique shopper experiences and which, until now, has been run out of its Cambridgeshire office – has made a clear statement of intent for 2019 as it expands to a second location in Shoreditch.

James Dawson, Play’s Client Services Director, said: “The expansion to Shoreditch comes at a pivotal time in Play’s growth. Our proximity to big international travel terminals like St Pancras and London airports will enable us to work more closely and collaboratively with our growing roster of both international and local clients. Our Shoreditch location also means we are at the centre of the thriving design scene, surrounded by creative inspiration and best practice from both big brands and independents.

“What’s more, we are confident in our intention to grow our client and project portfolio during 2019, and recognise that to do so we will need to access the wider talent pool that London has to offer. We are investing in the infrastructure of our business now, so that we have the firm foundation we need from which to continue to create the best bespoke retail experiences for our clients.”

Play works with clients across sectors including cosmetics, fashion, grocery, consumer electronics and drinks, to create shopping experiences which drive awareness, engagement and sales in increasingly competitive and contemporary retail environments.

Notable projects Play has pioneered include the world’s first digital nail trial, placing augmented reality (AR) at shoppers’ fingertips to boost sales for leading nail lacquer brand OPI; the Silent Salesman system which allows Hyundai to use an omni-channel approach to present joined-up content to customers online and across the entire dealership estate; unique bar serves for drinks brands including Hendricks, Ailsa Bay and Sexy Fish; window kits for Glenfiddich and Balvenie; and POS and FSU displays for clients including Epson, Samsung, Philips, Sony, Osprey, Maxinutrition and Lipton.

To find out more visit play-retail.com.

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Independent Shop Watch (ISW)  is the sister magazine off (IFM)) and holds the same aims, to inform, support and assist independent retailers throughout the UK.  

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