If you want to attract new customers to your website, then content is king. By adding regular new content to your site will build up your overall keywords and ultimately better search engine rankings.
The best way of adding more content is through a regular blog or newsletter, if you are using a platform such as WordPress for our site then this is a simple enough process.
Aim to make your blog or article interesting, we recommend around 300–350-word count for Best SEO Practices and it should be based around the keyword or key phrase you are wanting to use to attract new visitors.
Use the keyword a couple of times in the article content, include in the title and certainly in the first paragraph. Keep the article to the point, interesting and of relevance.
Always include a ‘Call to Action’ at the bottom of the article, whether it is to ask people to contact you, pointing to a relevant URL or product or simply asking them to subscribe to your site, newsletter, or social media.
What you should do is post to your blog or newsletter on a regular basis, we recommend once per week and ideally on the same day and time, if you are struggling to produce one per week then a bare minimum of at least one every two weeks. If you do not have time to do this then hiring a content writer is the way forward.
Get even more exposure and more traffic by also sending out as a Press Release through Pronounce. Media’s PR system, this will gain even more reach and potentially attract new customers.
Whatever you decide, adding new content to your site will improve your overall ranking performance and help your business grow.
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