Rebranding a local fun, family favourite

Rebranding a local fun, family favourite

Posted 24 March, 2021 at 14:30

Author Stacey James on behalf of Silverback


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“Rarely do you find a company who are easy to work with, professional and are more than happy to go the extra mile, but Silverback really do deliver on all counts. They have helped us to create an exciting new brand identity as well as delivering a website which is easy for our team to manage and already showing an increase in visitor traffic. We are delighted with what they’ve achieved for us. A heartfelt thanks to the whole team at Silverback.” #Troopwork

Kate Rollings
Marketing Manager, Fishers Farm Adventure Park

Discovery

Fishers Farm is an award-winning, family run, adventure park, well known to our Troop as it is only 10 minutes from our studio. They offer indoor and outdoor play, exciting rides and animal adventures for the whole family to enjoy, in the heart of West Sussex. We were thrilled when they approached us for a rebrand and a new, more user-friendly website.

Exploration

We knew when we started the project that it was important to keep some of the heritage of the brand, whilst at the same time updating it to reflect the destination that it is today. We started by redesigning and simplifying the logo to emphasise ‘Fishers’, as it is affectionately known. At the same time, we updated the visual identity, all the time consulting staff and loyal customers in the process. We created an updated colour palette, fonts and illustration style to become their visual toolbox for use on and offline.

Beyond the main identity, we redesigned a new map for the park – no mean feat! – in a modern, illustrative style which is also interactive online. We designed a simple but effective signage system and poster style that the Fishers team could rollout themselves. Last, but most definitely not least, we redesigned the website using all the elements from the visual identity to be much more user friendly and interactive.

Creation

The result is a colourful, playful visual identity system that reflects the brand that holds so much affection for those that have visited. Fishers Farm noticed drastically expanded traffic to the website and in turn to the park itself. They received so many positive comments on the new branding from both regular and new visitors. We continue to support Fishers as their creative partner.

To see what Silverback could do for your business please go HERE

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A brand design agency, specialising in creative and digital media. Together we create powerful, intelligent design. Silverback located on the border of Sussex and Surrey work as a creative partner to their clients offering bold, playful, instinctive design which is rolled out on and offline. Spec...

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