REE Automotive Announces Strategic Collaboration with JB Poindexter & Co Business Unit, EAVX, to Develop Commercial Electric Vehicles

REE Automotive Announces Strategic Collaboration with JB Poindexter & Co Business Unit, EAVX, to Develop Commercial Electric Vehicles

Posted 15 July, 2021 at 09:30

Author Mark Bradshaw on behalf of Pronounce Concierge Service


Development of commercial electric vehicles will integrate REEcorner technology and JB Poindexter commercial vehicle bodies for anticipated production in the U.S.  

  • REE selects JB Poindexter & Co, a business enterprise that provides best-in-class commercial automotive and manufacturing goods and services, including Morgan Corporation, Morgan Olson, Reading, Masterack, Truck Accessories Group, and Specialty Vehicle Group, to develop commercial EVs ‘Powered by REE’ with eventual full scale U.S. production supported by the JB Poindexter & Co portfolio of businesses.
  • The companies will initially collaborate on the development of a next-generation modular walk-in van for the North American last mile delivery market, in which JB Poindexter & Co has a leading position of the 35,000/year market, with further collaboration to target additional North American commercial work truck customers and markets. 
  • The companies will first work to develop prototypes for a joint project by Q1, 2022 with production targeted for 2024.
  • REE plans to commission a US Integration center in Q4 2021 for the integration of REEcorners™.
  • Full media kit including videos available here: https://tinyurl.com/ekjuxhf7

Tel-Aviv, Israel/Houston, TX, U.S. July , 2021 -- REE Automotive (REE), a leader in e-Mobility, which is in the process of closing its merger with 10X Capital Venture Acquisition Corp. (NASDAQ: VCVC), today announced a strategic collaboration with EAVX, a wholly owned business unit of JB Poindexter & Co (JBPCO). The JB Poindexter business enterprise includes commercial work truck bodies and accessory industry leaders Morgan Olson, Morgan Corporation, Reading, Truck Accessories Group, and Masterack. REE and EAVX will collaborate to develop best-in-class, zero-emission, commercial EV work trucks for existing and new customers that will integrate the REEcorners™ and JBPCO commercial vehicle body solutions. REE and EAVX will also collaborate to grow their joint customer base and bring EVs to North America markets that will be ‘Powered by REE.’

REEcorner technology packs critical vehicle components such as the motor, steering, braking, suspension, powertrain, and control into a single compact module positioned between the wheel and the chassis. This enables a fully-flat EV platform, enabling the lowest step-in height, and maximum payload capacity for transporting cargo and passengers with more room for batteries for extended range.

“The JB Poindexter & Co is the leader in commercial work truck bodies and accessories. They are the ideal partner to help propel EV adoption in the commercial market segment,” said Daniel Barel, REE Co-Founder and CEO. “This collaboration is an important step forward for REE’s business growth - and for improving livability and quality of life by eliminating carbon emissions. REE is dedicated to partnering with manufacturers that will push boundaries, and this collaboration helps put us on the fast track to fulfilling our vision of serving as the cornerstone of next-gen EVs ‘Powered by REE.’ 

“JB Poindexter & Co understands the EV revolution is here. As more companies across all sectors make the transition to electric mobility, the need for customizable commercial EVs grows and we want partners to know we are ready as a collaborator.  The REEcorner technology provides unique opportunities to optimize the commercial fleet experience.” said John Poindexter, CEO and Chairman.

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