Motorway service area operator introduces the Garden Square Deli brand, centred on fresh produce and quality local ingredients
March 2020: One of the nation’s leading motorway service area (MSA) operators, Roadchef, will launch its brand of fresh sandwiches, salads and snacks, Garden Square Deli, this month.
The operator, which welcomes more than 52m motorists through its doors every year, introduced the brand to ensure that Roadchef continues to offer its customers a wide range of food and drink options, whilst tapping into key trends such as the demand for quality fresh food.
With one in three food items now being chosen for health reasons, and a flexitarian diet expected to be employed by half of the UK population by 2025, Roadchef aims to match the shift in consumer eating habits by introducing its Garden Square Deli range which will bring more healthier options to the UK motorway network than ever before.
Combining the fresh ingredients of an English garden with the vibrancy of a New York deli, the new brand will deliver bold flavours and generous portions. Its wide range of choices span from the everyday to the extra-special, some of which include the New York Deli sandwich, Posh Ploughman’s baguette and a Mezze Salad, all prepared fresh on site daily.
Mark Fox, Roadchef CEO, added: “We’re thrilled to be launching Garden Square Deli, a brand that will offer a range of freshly prepared, high quality sandwiches and snacks for our customers. We’re committed to offering a wide selection of food and beverage options for the millions of motorists who pass through our service areas each year. In giving our customers more choice on the road, we hope to make their journeys as relaxing and enjoyable as possible.”
Roadchef has recently been recognised as the best of the big three motorway service operators in the country, with its Norton Canes services voted the number one choice by road users responding to the independent Transport Focus Survey.
New and upgraded deli products include:
New York Deli
Brie and Grape
Hoisin Duck Wrap
Falafel and Houmous
Pesto Pasta Salad
Egg and Spinach Pot
Raspberry & Apple Compote and Granola Yoghurt
 Mintel, Meat-free Foods, 2017