Over £2.5m for Cancer Research UK: Roadchef smashes charity fundraising target by £1.9m
Motorway service area operator is projected to raise £4 million within three years through an extended charity partnership
10 February 2020: One of the nation’s favourite motorway service area (MSA) operators, Roadchef, has revealed it has smashed its fundraising target for Cancer Research UK with a £2.5m total projected from two years of fundraising.
The operator, which welcomes more than 52m motorists through its doors every year, signed a two-year partnership with the charity in 2018 with a target of £600,000, aimed at supporting the charity’s life-saving research. Roadchef has announced that total funds are set to be over four times the expected figure at £2.5m and revealed that they will continue partnering with Cancer Research UK into 2020.
Throughout 2019, Roadchef teams around the country hosted several fundraising events, including site activities, walks, fancy dress and bake sales. Other activities included an annual golf day, as well as Cancer Research UK’s very own Jurassic Coast Challenge, where a 28-strong Roadchef team walked distances of up to 34, 58 and 100 kilometres, raising £13,786 alone.
Cancer Research UK was chosen by Roadchef after all employees voted it the top choice for a two-year partnership. Due to its success so far, Roadchef has extended its target in 2020 to a whopping £4m.
CEO of Roadchef, Mark Fox said: “Cancer Research UK is a name and charity that everybody in the country knows. Following a company-wide ballot, it was warmly welcomed as the next charity partner for Roadchef. To say we are on track to raise as much as £2.5m is incredible news.
As cancer now affects one in two people, the cause resonates throughout the company and with our customers. The total figure shows just how generous the Roadchef teams and our communities are.
‘We aim to de-stress and delight our customers across the country, providing modern facilities with a wide choice of brands and the best possible customer service. I am proud that our mission and values are reflected in our charity work and the huge amount raised.”
Trudy Stammer, Head of Volunteer fundraising at Cancer Research UK, added: ‘We’re so honoured to be partnered with Roadchef for another year. The platform that Roadchef gives to Cancer Research UK to raise funds for life-saving research is truly outstanding. Their employees, suppliers, friends and family have all got behind this partnership over the past two years to beat cancer. We are so grateful for their hard work in fundraising and promoting health awareness messaging across the country to help us in achieving our ambition of 3 in 4 people surviving cancer.’