It doesn't matter how you are currently finding new business, whether it's a marketing campaign or you might be doing cold calling.
The age of content is here, and sales professionals who want to turn up their message in a crowded marketplace should be looking for ways to create engaging content that will resonate with potential customers.
In the world of social media, it can be hard to keep up with a constant stream of information from messages and posts. It's easy for someone who has liked your profile on LinkedIn to forget about what they have read after just one scroll through their feed - but if you are constantly creating content that is interesting, useful and guides prospects in your industry then this could set you up as an expert!
Your content will also serve as a constant reminder to your prospects about who you are, how you can help them find the best solution for their needs and why they should care.
So, is producing content important in the sales world? Absolutely! 100 percent!