SEAT MÓ will reinforce its urban mobility strategy in 2021 to design the cities of the future

SEAT MÓ will reinforce its urban mobility strategy in 2021 to design the cities of the future

Posted 22 February, 2021 at 10:45

Author Mark Bradshaw on behalf of Pronounce Concierge Service

  • Its projects for this year include the launch of a flexible weekly or monthly subscription model for the SEAT MÓ eScooter 125
  • The eScooter is in full expansion in six European countries
  • SEAT MÓ joins the decarbonisation and all-electric mobility project on the Greek island of Astypalea with its eScooters, which can be replicated in other places

Martorell, SEAT consolidated its commitment to urban mobility and its contribution to designing the most sustainable cities of the future with the creation of SEAT MÓ in 2020. With this new business unit, the brand aims to respond to the new mobility needs of cities, with 100% electric, noise-free, accessible and affordable products and services. It also offers mobility solutions for young people, with new proposals designed exclusively for them.

SEAT MÓ started the year with a new flexible subscription model for the new electric motorbike, the SEAT MÓ eScooter 125, for 70 euros a week or 150 euros a month. The subscription includes full comprehensive insurance from the age of 18, roadside assistance, 24-hour customer service and the possibility of using the vehicle for the whole family for the same weekly or monthly fee. The project has been launched as a pilot project in the centre of Barcelona, CASA SEAT, which will be the delivery and collection point for the motorbikes. Lucas Casasnovas, head of SEAT MÓ, emphasises that “this new model is designed both for customers of the brand and for any citizen who is thinking of buying a motorbike and wants to try it out before doing so. It’s a complete pack that we also offer with the two kickscooter models.” With this modality, the company aims to offer an additional solution to people who are looking for new forms of mobility as a result of the impact of COVID-19.

The subscription model enables an intermediate mode of use for the SEAT MÓ eScooter 125, sales of which began at the end of 2020, and the motosharing service offered in Barcelona. Last summer, SEAT MÓ rolled out scooter rental by the minute in the city of Barcelona with more than 600 eScooters available to the public. In recent months it has become one of the main operators, with more than 50,000 downloads registered on the new mobility app designed by SEAT:CODE, SEAT S.A.’s digital machine.

New challenges for 2021

In 2021, SEAT MÓ will contribute micromobility solutions to the Volkswagen Group’s international project to turn the Greek island of Astypalea in the Aegean Sea into a decarbonised, sustainable, electric, smart transport paradise. SEAT is taking part in this project by offering its eScooters to promote electric mobility on the island. The aim of this initiative is to serve as a pilot programme to develop a model that can later be adapted to other cities. Lucas Casasnovas adds that “2021 will be the year of SEAT MÓ and we will continue with our dream of actively contributing to designing 100% decarbonised, zero-emission cities.”

In addition to cruising the streets of the Greek island, SEAT MÓ’s new electric scooter is already available at Spanish dealerships and is in full expansion throughout Europe. During the first half of this year it will reach another six countries: Germany, France, Italy, Austria, Portugal, Sweden and Greece.

At the SEAT S.A. industrial complex headquarters in Martorell, a service has also been implemented so that workers can experience new forms of urban mobility first hand. The company has launched a free sharing service for employees consisting of a fleet of new, mostly electrified cars, together with several eScooters. There are several collection stations located in different parts of the factory for workers to drive to and from different areas inside the facilities and contribute to reducing the company’s carbon footprint.

Commitment to micromobility

As part of its commitment to micromobility, since the beginning of the year SEAT MÓ has provided four eScooters to customers at the Porsche Centre Barcelona as courtesy vehicles, a way of contributing to the brand’s electrification project.

The SEAT MÓ operations centre is located in the heart of Barcelona, CASA SEAT, on the corner of Avenida Diagonal and Paseo de Gracia. This is a hub for designing the mobility of the future, where urban mobility solutions are experimented, researched and developed to be exported to the rest of the world.

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