SPAR own label is entering the savoury biscuit market with the launch of three new lines.
The total SPAR biscuit category has grown by 7% in the past year; a positive trend giving a significant opportunity for own label within that. As a result two new crackers and a breadstick have been launched and are SPAR’s first entry into savoury biscuits.
The new own label savoury biscuit range now includes SPAR Breadsticks, SPAR Salt & Pepper Crackers and SPAR Rosemary Crackers. Each item is priced at £1.
Bhavika Thakrar, SPAR UK Senior Brand Manager, said: “Biscuits add a huge contribution to store sales and we know this move into own label savoury snacking biscuits represents a new opportunity for SPAR stores. Savoury biscuits are chosen as an easy-to-prepare snack and our new range of SPAR savoury biscuits are perfect for snacking and use with dips.”
Marketing support includes SPAR Radio, in-store POS, merchandising guide, digital & social media.