SPAR Brand enters savoury biscuit market

SPAR Brand enters savoury biscuit market

Posted 28 January, 2021 at 17:00

Author Mark Bradshaw on behalf of (ISW) Independent Shop Watch


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SPAR own label is entering the savoury biscuit market with the launch of three new lines.

The total SPAR biscuit category has grown by 7% in the past year; a positive trend giving a significant opportunity for own label within that. As a result two new crackers and a breadstick have been launched and are SPAR’s first entry into savoury biscuits. 

The new own label savoury biscuit range now includes SPAR Breadsticks, SPAR Salt & Pepper Crackers and SPAR Rosemary Crackers. Each item is priced at £1.

Bhavika Thakrar, SPAR UK Senior Brand Manager, said: “Biscuits add a huge contribution to store sales and we know this move into own label savoury snacking biscuits represents a new opportunity for SPAR stores. Savoury biscuits are chosen as an easy-to-prepare snack and our new range of SPAR savoury biscuits are perfect for snacking and use with dips.”

Marketing support includes SPAR Radio, in-store POS, merchandising guide, digital & social media.

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