SPAR UK launches nationwide SPARbecue campaign
With over 2,600 stores, SPAR has been serving local communities across the country for over 60 years.
In an effort to amplify its successful range of own label products – many of which are award-winning, the retailer has broken new ground with a mass ’SPARbecue’ initiative – 500 parties taking place simultaneously across the entire UK to showcase the brand’s range of fresh food, wine and barbecue essentials.
The ‘SPARbecues’ are hosted by customers in their own homes for groups of their friends. The exciting initiative has been created to champion key own brand products and spark impactful social media chatter. The hashtag #SPARbecue will connect all of the online conversations together in a big swell of engagement and to date the campaign has resulted in 5,000 target customers enjoying a range of SPAR branded products.
Michael Lawless, Interim Brand & Marketing Director from SPAR commented, “Our customers have always benefitted from our high quality own label range. The SPARbecue initiative is a great way for us to showcase in an engaging and creative way how strong the consumer offering is. It’s a great platform to turn our regular customers into our most valuable influencers.”
SPAR own label products are typically awarded 400 accolades each year, ranging from trade awards to consumer taste-tests.