Blakemore Retail SPAR St. Fagans in Cardiff has raised to date a huge £30,379 for the NSPCC.
The funds have been raised over a six year partnership with the charity, through an array of fundraising events from dress down days to raffles, as well as in-store bric a brac and book stalls.
The store reached this latest figure by hosting a charity birthday party on Friday 1 September in celebration of A.F. Blakemore & Son Ltd’s 100-year anniversary.
Blakemore Retail SPAR Store Manager Allen Collett said:
“It was fantastic to celebrate 100 years of A.F. Blakemore and again raise money for the NSPCC in aid of those less fortunate.
“On the day, colleagues were involved in various fundraising activities which raised £423 and pushed us to this staggering new milestone.
“Over the years we have held raffles, boot sales, fancy dress days and nights out. Colleagues are always enthusiastic about fundraising as it allows them to really get involved with the local community and enjoy themselves.
“It is important to let colleagues have some input so fundraising becomes a fun thing to do that builds strong teams, and not another chore. After all, the better the event better the fun and more money raised for the NSPCC.”
NSPCC Partnership Manager Thea Karavasilli said: “We’re thrilled to see SPAR St Fagans reach this fundraising milestone. We would like to thank the dedicated staff of the store for putting a phenomenal effort into their fundraising activities and thank their generous customers for all of their donations. With your help we’ll be able to safeguard some of the nation’s most vulnerable children from abuse.”
SPAR St Fagans is owned and operated by Blakemore Retail, which is part of the A.F. Blakemore & Son Ltd group of companies.
Throughout 2017 A.F. Blakemore is celebrating 100 years as a successful family business, and on 1 September more than 300 charity birthday parties took place across the company’s trading area.
SPAR UK and the NSPCC have been working together to keep children safe in communities around their stores for the past 11 years.
Since 2006, Blakemore Retail employees have raised more than £2.7 million for NSPCC services through fundraising activities such as raffles, cake sales, sponsored bike rides and fancy dress days.
A.F. Blakemore & Son Ltd was founded in 1917 when Arthur and Harriet Blakemore opened a counter grocery store in Wolverhampton, and is today the 44 largest privately owned business in the UK.
Peter Blakemore is the third generation of the Blakemore family to lead the company, which is the largest member of SPAR UK, owning 290 SPAR stores and serving more than 1,000 in total across England and Wales.