Posted 07 October, 2019 at 16:03
Over half of survey respondents do not think taxi prices are fair
67% of survey respondents agree individual taxi companies need better marketing
63% of Brits believe taxi drivers need to be more mindful of road speeds and regulations
Just over two thirds of Brits do not think traditional taxis can compete with the likes of Uber
29% of Brits would like taxi fleets to include a larger range of electric and eco-friendly models
Per new data released by Gov.uk, there has been a decline in taxi numbers across the UK, while private hire numbers have increased. (There were 70,600 licensed taxis in 2019, a 3.0% decrease from 2018; there were 221,200 licensed PHVs in 2019, a 4.4% increase from 2018.)
But why are taxi numbers in decline and what can be done about it?
Taxi2Airport.com conducted a survey* to find out what the general public think about taxi services and what they envision taxi fleets of the future will need to look like in order to compete.
It seems the price of taking a taxi is a bone of contention with most Britons.
Just over half (52%) of respondents do not think taxi prices are fair. 67% of respondents would be more likely to take a taxi if they had reduced fares; whilst 33% would prefer fixed fares.
When asked ‘what factors would make you more inclined to take a taxi’, respondents chose the following three factors as priority: better availability (63%), shorter waiting times (58%) and extra safety features – such as a panic button for passengers – at 42%.
Pleasingly, 100% of Brits say – overall – they are happy with the service a taxi driver provides.
HOWEVER, 63% of those surveyed agree taxi drivers need to be more mindful of road speeds and regulations, while 47% believe taxi drivers need to be less distracted.
Although just over two thirds (62%) of Brits do not think traditional taxis can compete with the likes of Uber, 67% agree a change in how individual taxi companies market their services could make the difference in establishing – and maintaining – custom.
When it comes to taxi fleets of the future, survey respondents selected the following as “most wanted” features: