KRUSE GWS AUCTION’S “ARTIFACTS OF HOLLYWOOD & MUSIC” AUCTION AT THE HARD ROCK CAFE HOLLYWOOD
The car Elvis fans didn’t know still existed because it’s always been
KRUSE GWS AUCTIONS – AUCTION DATE: SATURDAY 08/31/2019 10:00 a.m.
Los Angeles, California – (July 31, 2019) – – Kruse GWS Auctions, the world-record-breaking entertainment and music memorabilia auction house renowned for the sale of unique Elvis Presley owned items, announces the hot rod known as the “Elvis Roadster” will be auctioned for the first-time ever. The hot rod is a one-owner car and has never been offered for sale publicly or privately. The phenomenal, one-of-a-kind car is among the extraordinary items up for grabs from the King and other entertainment giants. The auction will take place at the Hard Rock Cafe in Hollywood on Saturday, August 31, 2019, beginning at 10:00 a.m. PT. An exclusive public exhibition has also been announced for 08/30/19 from 10am-6pm.
Twice on display at the Smithsonian, exhibited at the Petersen Automotive Museum and the National Hot Rod Museum, the car was featured prominently in Elvis Presley’s first starring role in the 1957 film “Loving You.” More than a mere prop, the Elvis-driven hot rod played a pivotal part in the film, including a loving, detailed description of its unique characteristics.
Hot-rodding pioneer John Athan custom-designed and built the auto in 1937. The groundbreaking car could reach speeds of more than 100 mph. Elvis who loved cars almost as much as he loved music, wanted to buy it, but Athan refused to sell it to him. The roadster had too much sentimental value: Athan, who died in 2016, and his wife had driven it from LA to Las Vegas to get married. Athan is the only owner the car has ever had. Furthermore, Athan’s wife will help sell the car on auction day at the live event. She is 89 years old.
The Presley movie made the car a star and gave it the moniker that lasts to this day. Despite its auto exhibit status, because the roadster has never been offered for sale, it has flown under the radar for Elvis collectors. That is, until the August mega-event when the incomparable car, carefully conserved will go up for auction along with other vehicles and rare items personally owned by Elvis.
The auction also features Elvis’s personal white 1973 Lincoln Continental stretch limousine; the last motorcycle he ever purchased, a 1976 Harley Davidson FLH 1200 Electra Glide; and a Circle G Ranch GMC pickup truck; as well as other, never before seen Presley memorabilia. These along with artifacts from Garth Brooks, Kurt Cobain, Steve McQueen, Marilyn Monroe, James Dean, Johnny Cash, Jerry Lee Lewis, Jayne Mansfield, Kate Winslet (the pink coat from the film “Titanic”), and many more will highlight the auction.
Kruse GWS Auctions has also announced a public exhibition of many of the most iconic items to be offered at the auction. The public exhibition is free and open to the public and will be held at the Hard Rock Cafe in Hollywood, California on Friday, August 30, 2019 beginning at 10:00 a.m.
Kruse GWS Auctions will also display items celebrating “Elvis Month” in the windows of The Hard Rock Cafe Hollywood throughout August.
The Artifacts of Hollywood & Music auction will take place on Saturday, August 31, 2019 at The Hard Rock Cafe Hollywood beginning at 10:00 a.m. Bidders can bid live on-site, by phone or online. A red carpet arrival will precede the auction. An exclusive media preview is planned for Friday, August 30, 2019 from 8:00 a.m -10:00 a.m., where press can get a sneak peek prior to the exhibition opening.