UK GOOGLE SEARCH TRENDS: Most Common Technical Issues and Curiosities Per Car Brand

UK GOOGLE SEARCH TRENDS: Most Common Technical Issues and Curiosities Per Car Brand

Posted 08 October, 2019 at 11:54

Author Mark Bradshaw on behalf of (IFM) Independent Forecourt Magazine


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•    80 people a month ask how much a Mini Cooper weighs
•    The technical questions car owners ask Google most are related to the sat nav 
•    Around 53,000 Brits ask Google every year what BMW stands for
•    3,000 Brits a year wonder if Ford is a British brand

 
Custom license plate suppliers Click4reg.co.uk have analysed data from search volume tracker Ahrefs.com in order to reveal the most Googled questions by car manufacturer. The biggest technical issues people are facing with their cars as well as the most common curiosities per car brand have thus been exposed.


MOST GOOGLED QUESTIONS BY CAR BRAND:
Mini Cooper (searches per month)
•    Who makes Mini Cooper? (150)
•    What is the best year Mini Cooper to buy? (150)
•    How much does a Mini Cooper weigh? (80)
•    How to read Mini Cooper fault codes? (70)
•    How to replace brake pads on Mini Cooper? (60)

150 Brits ask Google ‘who makes Mini Cooper?’ every month. While the car brand has British origins, it was purchased by BMW in 2000.  150 Brits also ask Google ‘what is the best year Mini Cooper to buy?’ on a monthly basis while 80 find themselves wondering how much a Mini Cooper weighs. In terms of technical issues, 70 Brits ask ‘how to read Mini Cooper fault codes?’ every month and 60 others ask ‘how to replace brake pads on Mini Cooper?’ 


BMW (searches per month)
•    What does BMW stand for? (4,400)
•    Who owns BMW? (800)
•    Which BMW model has timing chain problems? (250)
•    What is drivetrain malfunction?? (100)
•    How do I upgrade my BMW software? (150)

The most popular BMW questions seem to be ‘what does BMW stand for?’ (4,400 searches per month) and ‘who owns BMW?’ (800 searches per month). If any of you are curious, there’s no need to run to Google; BMW stands for Bavarian Motor Works and the company is owned by the parent company BMW Group. Issues with the timing chain and the drivetrain function seem to be common in BMWs; 250 Brits ask which BMW model has timing chain problems every month, while 100 ask Google what drivetrain malfunction is. Furthermore, 150 people in the UK rely month by month on Google to answer the question ‘how to upgrade BMW software?’. 
Ford (searches per month)
•    Is Ford British? (250)
•    How to charge battery in Ford key? (250)
•    How to drive Ford Focus powershift? (200)
•    How to open Ford Focus boot from inside? (150)
•    How to open Ford Focus bonnet? (150)

Every month at least 250 people in the UK wonder whether or not Ford is a British company. Ford isn’t British; in fact, it’s the second-largest U.S.-based automaker. It seems however that people aren’t as interested in Ford trivia and have more questions to do with practical matters. ‘How to charge battery in Ford key?’ gets 250 hits every month. ‘How to drive Ford Focus powershift’ is searched for 200 times every month. Furthermore, ‘how to open Ford Focus boot from inside’ and ‘how to open Ford Focus bonnet’ are each searched for by 150 Brits every month.   


Volkswagen (searches per month)
•    Who owns Volkswagen? (350)
•    Who does Volkswagen own? (150)
•    How to clear airbag light? (60)
•    How to fix immobiliser issues? (60)
•    How to reset your Volkswagen srs/airbag light without vag com? (40)
Volkswagen’s ownership is a hot topic in the UK – ‘who owns Volkswagen?’ is searched for 350 times a month and ‘who does Volkswagen own? 150 times each month. Clearing the airbag light on Volkswagens and fixing immobiliser issues with the German car are issues which 60 Brits look to Google for help with every month. ‘How to reset your Volkswagen srs/airbag light without vag com’ is also a popular question with 40 people searching per month. 


Audi (searches per month)
•    Who owns Audi? (500)
•    What does Audi stand for? (300)
•    How to update Audi sat nav? (450)
•    How to fix immobiliser issues? (60)
•    How to activate Audi A3 Sat Nav? (150)

The most popular Audi question, ‘who owns Audi?’ gets 500 hits every month on Google. ‘What does Audi stand for?’ (300 searches per month) is also common. Audi’s founder was a man by the name of Horch, which means “listen” in German. However, because Horch isn’t the most melodical name, it was decided that the company would instead use the Latin word for “listen”. Updating Audi sat nav is a popular query with a combined 450 searches every month for two different questions: ‘how to update Audi sat nav?’ and ‘how to update Audi navigation maps?’. Activating sat nav on the Audi A3 also seems to be a problem for some – 150 people ask Google how to do this on a monthly basis. 
Toyota (searches per month)
•    How to update Toyota nav system for free? (400) 
•    How to change headlight bulb on Toyota Yaris? (100)
•    Why can I hear a rattling noise when accelerating in a Toyota Yaris? (50)
There’s quite a big group of people that wants to know how to update the Toyota navigation system for free. Only problem for these 400 monthly searchers is that navigation system updates for Toyota cost at least £109 for 3 years. ‘How to update Toyota sat nav?’ racks up about 40 Google queries a month – perhaps not everyone is interested in freebies. Instructions on how to change the headlight bulb on the Toyota Yaris are searched for 100 times, while more than 50 worried people turn to Google every month to find out why they can hear a rattling noise when accelerating their Toyota Yaris.  


Volvo (searches per month)
•    Who owns Volvo? (1,800)
•    Did Volvo invent the seatbelt? (60)
•    How to update Volvo Sat Nav? (20)
•    How to pair Volvo truck Bluetooth? (20)

Volvo is the last car brand on our list and it’s also the one which most Brits (1,800 every month) want to find out ownership details for. Another popular search which 80 Googlers add to every month is ‘what is Volvo on call?’. ‘How to update Volvo sat nav’ also makes the list with 20 searches per month, and ‘how to pair Volvo truck Bluetooth?’ is just as popular. Brits are also quite interested in the Volvo engineer who devised the seatbelt, with 60 Google searchers per month. For those who aren’t aware, a Volvo engineer designed the safest seatbelt in 1959 and the company released the patent for it almost immediately. It was decided that the invention had the potential to save so many lives that it was too important to be kept under patent.  
 


Article credit to https://www.click4reg.co.uk/

 

 

Image credits Shutterstock

Jonathan Weiss

Austris Antons

 

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